Added Value

Arabian Nights

Are you sitting comfortably?

Sales with a serving of Storytelling

The art of storytelling is losing traction in the increasingly fast paced Dubai life but its sales people could still benefit from this ancient tradition. As a consumer, try to remember the last major purchase you made. What role did the salesperson play in your decision making? What persuaded you to buy that product? Successful salespeople know how to tell a good story. They appeal to your emotions using a variety of techniques. Perhaps you just haven’t met a really good salesperson in a while if you don’t agree at all?

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Times Square

Don’t be drowned out by the noise!

Digital Marketing and promoting your business – Top 5 Tips from Wayne Denner

You have researched, invested time, energy and money into creating content for your audience but you’ve noticed a big issue. This content which you have created – is failing to make an impact and engage your audience. It’s just not happening. What could possibly have gone wrong?.
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Trump and Clington

Can anyone believe this is happening? Image Attributed to DonkeyHotey

Leadership and the new normal by John Hill

In the next year, the US will have a new and perhaps radically different president, the UK may have voted to leave the EU, migration will continue to be a massive issue, the ongoing stagnation of the oil price will influence economies and the climate change imperative will drive business strategy for the next 20 years and beyond.
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Dinner with Obama

This image from dinner with Barack campaign was hugely successful. Photo by Pete Marovitch

Know your A/B of Digital Marketing?

If you are involved in Digital Marketing then you already know all about A/B testing and its role in producing higher conversion rates for your digital strategies. The goal with using A/B or split testing is to optimise your webpages so interest in them is increased e.g. more prospects clicking on a advert you have placed. This is done by creating changes in copy text, images, colours and layouts for the user interface.
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For the HR Professional

  • Training and Development: Enhancing Communication and Leadership Skills, by Steven A. Beebe, Timothy P. Mottet and K. David Roach,  2012
  • Good to Great, by Jim Collins, 2001
  • 1501 Ways to Reward Employees, by Bob Nelson, 2012

For your Personal Growth

  • The Power of Positive thinking, by Norman Vincent Peale, 2000
  • The Ultimate Sales Revolution: Sell Differently. Change the World, by Steve Lishanky, 2015
  • Become an Expert Negotiator: Real Life Sales & Negotiation Tactics (Professional Sales and Negotiation Strategies and Tactics Book 1), by Daniel Weiser, 2014
  • The Organised Mind: Thinking Straight in the Age of Information Overload, by Daniel Leviton, 2014
  • The Outliers: The Story of Success, by Malcolm Gladwell, 2008
  • Losing my Virginity: How I Survived , Had Fun and Made a Fortune Doing
    Business My Way, by Richard Branson , 2011

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