Whether presenting to a small group of people in a boardroom, or hundreds at one of Dubai’s premier hotels, brushing up on your presentation skills is a must.
Very often a presentation can feel more like an endurance test, when it should be an informative and persuasive sales pitch. Remember your audience is there because your talk attracted them in the conference brochure, or the boss told everyone to be at the meeting. It’s your job to makes sure they don’t walk away feeling their time has been wasted.
Research who you’re talking to
If you are presenting to a large group of people at a conference, understand what their overarching concerns are. Is there a particular issue affecting their industry? What are the specific problems they are facing that your company can help solve? If you know some of the people in the audience, consider talking to them before the presentation and find out what they want to hear.
Stand up straight and smile
It’s often the little things in life that make the biggest difference. At the beginning of your presentation face the audience and look around the whole room, smile and say hello. Making people feel welcome will put them in a more receptive frame of mind. Smiling will make them more at ease.
Look the part
Depending on whom you are talking to will dictate how you dress. Think about what will make your audience have more faith in your words. Are they going to respond better to a suit, or will smart casual win them over?
Structure your presentation
Presenting is a bit like storytelling. You need a beginning, middle and an end. This gives the presentation a good flow and people are wondering why you suddenly bring up a solution to a problem you’ve not spoken of yet.
Don’t just repeat what is on the PowerPoint
Everyone has heard of death by PowerPoint. Don’t let your presentation slip into this category. If you are using slides, don’t just repeat what is shown on the screen. Have a separate script prepared that enhances what people are reading on the screen.
If you don’t practice your talk, you will fail to engage with the audience. They will be moments when you forget what you are meant to say, you’ll trip up on basic points and the audience will get the feeling you really didn’t think them important enough to prepare properly.
Knowing what you want to say will mean that you aren’t always looking down at your notes, and you can spend more time looking at the audience, hopefully creating a real connection that will make it easier for them to come and talk to you afterwards.
If you have 15 minutes with five minutes for questions, don’t talk for 30 minutes. Your audience may want to go and see another speaker, or they might have another appointment lined up straight after your talk. Keeping to the allotted time is a key presentation skill.
Keeping within the time given is one of the more important presentation skills. It keeps you focussed and audiences are happier. It also means that if someone does have a question, the whole audience will be listening, not just the ones who stayed behind out of politeness or because they had nowhere better to go.