Digital Marketing: Five Apps for the Creative Digital Marketer

15-08-16 Alison Parker 0 comment

 

boris johnson

Is your digital marketing up in the “hair’?

As a creative marketer you already know the ins and outs of digital marketing. Impressions, engagements, click through rates are familiar jargon. You are now looking to innovate and be strategic without affecting your work-life balance. All mature digital marketers have been there. You are at a tipping point but there just aren’t enough hours in the day. We feel your pain and have compiled a list of apps that will help you achieve your goals without you having to look like Boris Johnson’s hair on steroids.

So what are your priorities? As a digital marketer you already know that 75% of online video viewers have interacted with at least one video ad this month. This makes video priority #1.

Making videos doesn’t have to be a time consuming process that involves studios and specialists. A smartphone and some creativity is enough.  With Vine – Twitter’s video blogging app, making and sharing video content is easy. Vine gives you the ability to tell a story in six seconds. If you have an incredible moment or story to share with your customers, this is the right app. The best part? You don’t have to spend hours thinking, brainstorming and story boarding.

Now you have video covered. What’s next? Well, “researchers found that colored visuals increase people’s willingness to read a piece of content by 80%.” That makes info graphics priority #2.  But if you are not skilled at Photoshop or other design software, creating an info graphic can take days for coordinating, designing and man-hours. This is why we love the Piktochart app. It has an easy to use drag-drop template and over 500 templates that you can choose from. Idea to execution takes just a couple of hours, and the best part? You can do it on the go – while you are riding the metro or stuck in traffic in downtown Dubai. Oh and it’s free!

Ok so now you have the visual content taken care of. Next you need to look at some direct inbound marketing activity. Emails as you know are making a comeback – more and more companies are reporting higher engagement from emails. In fact, “you are 6x more likely to get a click-through from an email campaign than you are from a tweet.”

Some of the more mature email marketing platforms offer a host of features that can be overwhelming to set up a simple drip campaign or email newsletter. We prefer Mad Mimi. It has a simple user interface and one of the most generous free plans available. What’s good? Combine it with a Vine video and have your email loaded with an embedded video. Emails with video increase click through rates by 200 – 300%.

Now you have taken care of content and engagement but you still need to measure and monitor effectiveness. Because social media never sleeps, monitoring becomes a 24/7 job. With the help of Mention, you can take a break.  You can monitor your brand mentions, engagements and respond directly from the Mention dashboard. It also tracks brand influencers and trends. You can monitor and ensure that your keywords are trending. What’s more, if you have a team, you can all communicate via Mention.

You last priority, as a creative digital marketer is to ensure business as usual. While you are creating Vine videos, info graphics and email newsletters – the day-to-day social media activity needs to continue. Buffer will help you do just that. It helps you manage, schedule and publish all your social media channels, from one place. The extra bonus? It connects with your Mention account to ensure you get the in-depth analytics that you need.

Whether you are a one-man digital marketer or managing a team, these five apps are all you need to create an integrated online marketing experience for your clients without compromising on engagement, SEO, mentions, leads or sleep.

 

 



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