How to mass follow on Twitter without hurting your brand

09-05-12 Alison Parker 0 comment

Twitter is one of the top five social media vehicles, and your Dubai marketing team has probably already created an account for your company, but are they being held back by worries about mass following tools?

lorenz and geese

Dr Lorenz had geese following him, do you connect with your followers or are they just a number ?

Mass following on Twitter has its detractors because it was originally seen as a blackhat activity. However, if you do it properly it is an excellent way of growing your following on Twitter. This is because if you follow someone, a large percentage of them will follow you back. If you post interesting tweets, they will recommend others follow you as well.

For those who aren’t sure what mass following tools are, they come in a variety of guises, but the essential part of it is that you can create profiles of the type of people you want to follow and the software does the rest.

In simple terms, instead of searching manually for people who live in Dubai and are interested in your type of product, you type in the location, Dubai, the product, apartments, and off you go. The software will automatically find people who are in the region and mention the product.

By following people who have already shown an interest in the type of product you are selling, you are not being intrusive. The intrusive element is when you send people a tweet asking if they would be interested in your product. Twitter is not the place for aggressive sales tactics, it is a place for building brand awareness and talking directly with your customers if they mention you or approach you.

Depending on your budget, there are free tools and pay for tools. So you can pay anything from zero to $1,000s each month. Many follow packages are actually part of a larger Twitter management package, so research carefully before choosing which package is right for your company.

There are many tools out there, so if there isn’t a dedicated social media manager in your Dubai marketing team, appoint one person to research the different packages available. Here are three popular ones to start you off:

www.twellow.com – is a directory of public Twitter accounts and allows you to search people and interests. It’s very popular, free, but limited.

www.sproutsocial.com – From $9 to $899 a month, this is a full service package for using Twitter, rather than a simple follow software package.

www.tweepi.com – Another management package that includes bulk following, starts at $7.49 and the platinum version is $14.99 a month.

This link gives a comprehensive breakdown of different Twitter apps that may offer a different avenue for finding people to follow on Twitter, but also includes lots of different areas of Twitter use you may find useful:

http://www.squidoo.com/twitterapps

The one social media Twitter tool you really shouldn’t use are the unfollow tools. Some of these automatically send out a tweet to tell your follows who you have unfollowed. Because this tool mentions the name of the unfollowed, it is highly unsocial: how do you think you’d feel if you’d unfollowed someone and then they tell thousands of their followers? We unfollow for a variety of reasons so having it flagged up to people we don’t even know is highly unprofessional.

So next time your Dubai social media marketing team meets put mass following on the agenda: done properly, it’s a great way to boost your company’s profile online.



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