Intriguing question posed by Nick Bennett in Social Media today. Dubai, never shy about new ideas is not lagging behind in its use of social media. Recent insights from Dubai School of Government reported that half of the UAE Emirati population uses Facebook and the UAE (accounting for its small size) is amongst the top ten worldwide users of Facebook. Facebook usage in the UAE stands at 2. 4 million users, 29% of the total population. Twitter penetration is not as high yet but has grown 50% in the first quarter of 2011. Active users in this same period tweeted approx. 23 million tweets. Social media usage has spiked considerably during recent and ongoing conflicts in the Middle East region. A spike was seen on twitter when President Mubarak left office on Feb 11, 2011.
Social Media marketing is definitely shaping the future in many sectors. Is your organisation connecting and listening to customers? Is your marketing strategy flexible enough to include their insights?
A good example is from Lego though it should come with a parental advisory sticker.