Up Periscope!

04-01-16 Alison Parker 0 comment

 

The-Address-Downtown-Dubai-Calabar

Well the fireworks went off as planned but the Address Hotel with it’s superb view was probably more watched on media for very different reasons.

A new wave of social reporting has emerged in the UAE last year thanks to the Periscope application and nowhere was it in more evidence than New Year’s in Dubai. On New Year’s Eve a few hours before midnight fire broke out at the Address hotel close to one of the world’s most iconic buildings the Burj Khalifa. Immediately , around 20 periscope reporters started to broadcast the events. An image map at the time showed multiple broadcasts and footage of events was picked up by International News Stations.

That dramatic event aside here is a quick look at Periscope and it’s uptake in the UAE.

Social Media giant Twitter bought the Periscope app in March last Year for a hefty sum and within 10 days of its launch the app had logged 1 million users, within 4 months over 10 million.  The Periscope app allows users to live stream video content and the audience can interact by posting comments or tapping on the screen to show their appreciation (love heart). The app can be linked to your twitter account and so when you do a live transmission it will show up in your newsfeed allowing you to potentially gain more followers.

The Middle East is notorious for having avid users of social media so it is no surprise that we love Periscope.  So who is broadcasting in the United Arab Emirates? Right now at the time of writing…prime commuter time… we have just a few stray broadcasts from  Ras Al Khaimah and Sharjah… nothing that is going to blow your mind: a kid showing us where he lives and someone else is showing us the rain (which is a major event here!). If we look at the prolific Periscopers in the UAE the content starts to get a bit more interesting.  The Dubai Health Authority ( DHA) streams live from round table discussions answering audience questions, Emirates Live with almost 45,000 followers invites us to tour the country with them and Anika Morjaria is getting her media career off to a good start by regularly streaming from her travels as well as linking her broadcast to her you tube Channel and video blogs. So we are not all just cruising around showing off high performance cars and our surround sound system, Periscope has some real interest not just locally but also internationally.

So what sort of uses can you put Periscope to make it work for your brand? Remember you need to keep it engaging, informative, legal and fun.  Just beware though…trolling on this app can reach quite high levels but the users and posters of inappropriate comments will fall foul of both local and international laws. You can block individual users or report them.

What are the current uses of Periscope and what is the application of this to your brand or business? ISM Training explores these questions and more on our game changing Digital Marketing course. Currently, we at ISM have used the App to show you where we train, inviting you to walk around a course and meet the trainer and delegates. Look out for us we will be periscoping our way through 2016!



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