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The Art of Negotiation

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Dynamic three day workshop designed to hone your negotiation skills.

  17th - 19th July, Dubai

Effective negotiation…superior tactics…positive communications and win/win solutions!

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“Learnt a lot of new stuff. ISM is a Game Changer" - Rowland Fredricks - Shell


"I have attended courses throughout my career and this is the first time I have learnt something that will really make a difference to my career.”

- Steve Brown - CEO i-Segway
MBC Group

“This course was truly great! Thanks to ISM, I am now a master of negotiating.”

- Nasser Younis , MBC

The programme provides experienced negotiators with the opportunity to hone their skills, negotiating strategies and tactics in order to achieve better results from different negotiation situations. Improved negotiation skills result in better competitive edge, enhanced relationships and improved profitability. The course will allow you to practice your skills and techniques to become more effective as a negotiator.

  • Personal inventory of attitudes, skills and abilities in effective negotiation.
  • Recognising the relationship between the two processes.
  • Determining the negotiating approach and type.
  • The dynamics of power at individual and organisational levels.
  • Identifying decision processes and influencing factors.
  • The key stages of thorough preparation.
  • Using planning tools, key tasks, simulation and practice.
  • Planning question pathways for control.
  • Matching pacing, leading and active listening skills.
  • The strategy and tactics for effective collaborative and competitive bargaining.
  • Dealing with difficult negotiators.
  • Effective negotiation communication through planning.
Course Leader- Wayne

Course Leader : Bill Levell

His hugely successful career includes appointments for marketing and sales in a wide variety of markets at senior Board and management level (UK and overseas.). Clients regard him as a visionary thinker and a vital catalyst in the development of their strategic plans and practical implementation of sales and negotiation techniques.

Highly experienced in all aspects of Strategic Development, Management, and Advanced Negotiation, he has developed his own planning and analysis tools, which are now a standard part of the sales and marketing curriculum’s and utilised by blue chip companies’ world wide to automate the decision-making process and create effective plans. Bill loves sharing his experiences and is a Senior member of the Chartered Institute of Marketing’s Faculty having been a course director for 15 years.

“Thank you for your professionalism and I hope to come back again.”
- Al-Mutairi Nawaf, Saudi Airlines

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The Art of Negotiation Course starts on 17th July. Call 04 457 3814 / 41 to book your seat or visit