Customer Service Excellence

“We made things easy for you”

Introduction to Customer Service Excellence

As competition in the region continues to grow unabated, price and quality no longer assures the deal. Worse still, customers who do not receive quality service levels are turning their backs on companies in droves and telling their friends about it!

Organisations must therefore add value to the experience everywhere they can in order to differentiate themselves from the competition. Delivering great customer service is a highly effective method of achieving this whilst being relatively simple to implement and cost effective.

This course will give you a step by step guide to achieving customer service excellence.

On successful completion of the course participants will be able to:

  • Maintain professional and consistent customer service.
  • Recognise and manage customers’ service expectations.
  • Use effective communication techniques.
  • Build excellent rapport with customers.
  • Manage customer expectations.
  • Make sure that policy does not become more important than the customer.
  • Anticipate needs and provide information


Course Content


  • The importance of customer service.
  • What makes good customer service?
  • Handling complaints effectively.
  • Communication skills.
  • Dealing with different personality types.
  • Evaluating customer service – using the information effectively.
  • The hidden costs of poor customer service.
  • Focusing on customer’s needs.
  • Customer perceptions.
  • Human Relationship factors.
  • Body Language.
  • Managing customer expectations.

Training Method

This course is a busy workshop designed to help you develop, improve and implement customer service tools, techniques and strategies.

The ISM Course Director will take each participant through the step-by-step CS techniques critical to the pre-approach, approach and after sales service.

This will be done through a highly charged, enjoyable two day course involving lectures, classroom exercises, role-plays, discussions and extensive accompanying course-notes (delegates are also expected to take their own personal extensive notes for future referral)


The course will have a maximum of 18 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries, ideas and experience.

Clive Reed
Clive Reed

Clive has a passion for training particularly in the fields of Customer Service and Leadership. Although his career took him to executive positions in both Emirates Airline and DP World, he continued to facilitate highly effective workshops in these areas to ensure standards were maintained in an ever-changing world.
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Rebecca Tierney
Bexta Tierney

In most of our professional lives in Dubai we have to at some time deliver a presentation, whether it is to a large conference or a small team. Confident presentation skills are an absolute must in today’s business environment and could help you build an even more successful and rewarding career.

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