Digital Marketing Essentials

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Introduction to Digital Marketing Essentials

Digital technologies continue to disrupt our world at an incredibly fast pace. They offer marketers and business owners new ways to deliver customer service, market their products and services and build relationships with new and existing customers. But what exactly is digital marketing, what tools are out there and how can you maximise their potential?

This intensive, practical course is designed to give you a thorough understanding of the key digital marketing tools and the opportunities they provide. You will feel confident and undaunted about using platforms and processes such as social media, SEO, website marketing, landing pages and email marketing to grow your business.

On successful completion of the course participants will be able to:

  • Recognise the changing digital landscape and new emerging themes.
  • Understand the relevance of digital platforms and channels in context.
  • Recognise the opportunities and challenges of key digital marketing tools.
  • Understand the role of inbound marketing.
  • Appreciate the how and why of measuring the success.

Purpose of this course

You will leave with an understanding of the opportunities, challenges and trends in digital marketing. The trainer will enhance your confidence and equip you to maximise key digital platforms as part of your digital marketing strategy.

Key Learning Points:

  • The value of Digital Marketing.
  • Key digital tools to enhance marketing.
  • Linking digital marketing tactics to achieving marketing objectives.
  • Successful on-page and off-page SEO.
  • Why content marketing and link building are at the heart of modern marketing.

Course Content

Overview

  • Recognise the changing digital landscape and new emerging themes.
  • Understand the relevance of digital platforms and channels in context.
  • Recognise the opportunities and challenges the key digital marketing tools.
  • Deploying winning tactics that reach the right audience with the right message at the right time.
  • Understand the role of inbound marketing.
  • Appreciate the how and why of measuring the success.

Participants

The course will have a maximum of 20 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries, ideas and experience.

Who should attend?

This Course will be of particular interest to a wide range of marketing, PR, communications, sales/ operations professionals , business owners and managers in all business sectors. The number of participants will be limited to 16 to ensure that there is maximum engagement and opportunity to address each delegates needs. Whether you are a seasoned marketing professional or new to digital marketing this course will provide an updated look at the current trends.

Instructor

Course Leader: Wayne Denner

Wayne Denner is an exceptionally knowledgeable,passionate and talented Digital Marketing expert with extensive expertise in digital & traditional marketing communications. With over 17 years digital experience, he specialises in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C . He has helped many well known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty and ROI . His courses are dynamic,engaging and highly interactive and you will leave this course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM are delighted to welcome this highly in demand trainer to our top flight team of UK instructors.