Transformational Sales Skills

“We made things easy for you”

Introduction to Transformational Sales Skills

This course is aimed at transformation. We aim to help sales professionals change their perspective on what is really important in the sales engagement, change how they see themselves and their own potential, and how they view each customer interaction.

The Aim of this course:

This course aims to transform the way you approach selling and focuses on relationship building, making you invaluable to your customers. You will learn techniques and skills you can use to grow your business and exceed your business targets

  • Understand the changing forces and dynamic of the commercial world in which they operate.
  • Understand the characteristics and skills that will enable them to thrive in this changing environment.
  • Acquire the requisite tools to navigate the sales process with insight, skill and sensitivity.
  • Deeply understand the importance of customer needs and desires.
  • Understand the importance of selling to a network, not just to an individual.
  • Develop and build confidence in a demanding and competitive commercial environment.
  • Take selling to a deeper and more fulfilling level for both them and the client.
  • Acquire a tool kit that will begin to build the character traits of a truly empathetic business person.

The Aim of this course:

The benefits to the organisation are clearly derived from these perspectives. Customers will view the supplier organisation in a more positive light. The interaction between supplier and customers will be transformed by being more meaningful, longer lasting and mutually beneficial, leading to strong and positive client relationships. It will help to enhance and cement the reputation of the organisation and significantly deepen how we see our customers, potential customers and the wider market.

You will learn how to:

  • Develop a new approach to selling which will enhance and perhaps replace the now familiar sales cycle.
  • Plan and prepare so that nothing is left to chance.
  • The aggregation of marginal gains – how each little element can have a major transformative effect.
  • The art of moving others to give up something that they have got in exchange for something that we have got.
  • The skill of attuning ourselves to others and understanding their desires.
  • Truly listen to our customers.
  • Remain resilient and buoyant in what can be a challenging space.

Course Content


  • The changing face of selling in the 21st century.
  • Everyone is an entrepreneur.
  • The new ABC Attunement, Buoyancy and Clarity.
  • The Art of Enquiry.
  • onversations that build relationships.
  • Know yourself– know your potential.
  • The Pitch has changed – creative and memorable pitching.
  • Improvisation – thinking on your feet.
  • Customer service – more than just a smile

Training Method

By all means, bring your notebook, and yes, there may be a few hand-outs, bit there will be a lot more discourse, debate, improvisation, use of role play, technology, practice and group dynamics. The training will be conducted in a friendly, fun atmosphere, which not only allows for different learning styles, but respects each delegate as an individual and ensures each one is challenged ;and derives maximum benefit from the course. Our aim is that you will be highly stimulated and encouraged to rethink.

Who should attend?

This programme is designed for all those who have an influence over the sales function.

The course will have a maximum of 20 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries, ideas and experience.



Course Leader: Bill Levell

His hugely successful career includes appointments for marketing and sales in a wide variety of markets at senior Board and management level (UK and overseas.)

Clients regard him as a visionary thinker and a vital catalyst in the development of their strategic plans and practical implementation of sales and negotiation techniques.

Highly experienced in all aspects of Strategic Development, Management, and Advanced Negotiation. He has developed his own planning and analysis tools, which are now a standard part of the sales and marketing curriculum’s and utilised by blue chip companies’ world wide to automate the decision-making process and create effective plans.

Bill loves sharing his experiences and is a Senior member of the Chartered Institute of Marketing’s Faculty having been a course director for 15 years.

Career Experience

  • Managing Director – £150m Multi-product Manufacturing/Trading company
  • Marketing & Sales Director – Industrial/Speciality chemicals
  • Product Group Manager – Pharmaceutical/Toiletries & 4 brands
  • Regional Sales Manager – Pharmaceuticals/Toiletries
  • Product Marketing Manager – Pharmaceuticals/Toiletries
  • Sales Representative – Pharmaceuticals/Toiletries

Additional Information

Whilst the foregoing information is pertinent, his current experience in running and managing businesses for clients, training and advising their people is much more relevant.

His reputation is founded on a combination of very practical experience and visionary thinking outside of current business boundaries and spanning many markets and industries. He has experience in assisting with the development of creative opportunities for businesses and is regarded as an important catalyst in strategic management thinking.

He is well known for his design and implementation of process consultancy and training programmes, which are both highly practical and stimulating. His wide experience and ability to relate to many situations across a range of markets make his contributions invaluable and easily assimilated.