The challenge for a business is to submit a tender or proposal that emphasises their strengths and added value benefits, and differentiates them from other applicants. Moreover, effective, informative and pursuasive writing skills can mean the difference between winning that tender or retaining an unhappy customer.
This course will provide participants with practical strategies and tools to ensure that the structure, content and presentation of their correspondence, tender or proposal will maximise the potential for success.
The program is designed to enhance learning through group and individual cases and exercises.
There are a number of opportunities to practice techniques and evaluate skill levels. In addition the course leaders specialist knowledge and guidance are available in all sessions.
The program will be supported with a complete set of workbooks, handouts and reference material.
The course will have a maximum of 18 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries, ideas and experience.
Bill’s highly successful corporate career spans nearly 40 years, having started life in hard nosed selling and sales management he rose to take appointments at senior Board and Management levels, and all areas of the sales and marketing functions – both UK and overseas.
His personal clients include some of the world’s most successful organisations who have always regarded him as a vital catalyst in the development of their strategy and practical implementation of their marketing and sales functions.
Highly experienced in all areas of Sales, Management, Marketing, and Advanced Negotiation. He has developed his own planning and analysis tools, which are now a standard part of the official sales Diploma curriculum in the UK and also utilised by multi nationals to automate the decision-making process and create effective sales strategies.
Whilst the foregoing information is pertinent, his current experience in running and managing businesses for clients, training and advising their people is much more relevant.
His reputation is founded on a combination of very practical experience and visionary thinking outside of current business boundaries and spanning many markets and industries. He has experience in assisting with the development of creative opportunities for businesses and is regarded as an important catalyst in strategic management thinking. He is well known for his design and implementation of process consultancy and training programmes, which are both highly practical and stimulating. His wide experience and ability to relate to many situations across a range of markets make his contributions invaluable and easily assimilated.
Bill has been a Senior Faculty member of the Chartered Institute of Marketing for over 25 years.
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