Content Marketing

Course Details


Start: Tue 09 November 2021



Time Oak Hotel
Abdulla Omran Tayram St
Al Thanyah 1
Tecom - Dubai
United Arab Emirates

Course Investment

AED 2,100.00 (inc VAT)

Content Marketing Tue 09 November 2021 -

Related Courses

Content Marketing

ISM Training provides the most comprehensive range of learning and development solutions to meet the needs of individuals and companies. ISM helps clients achieve significant behaviour changes leading to productivity and increased competitive advantage in todays increasingly complex markets.

Key Learning Points:

  • The role Content Marketing plays in the B2B & B2C Industry.
  • How Content guides customers along the path of purchase.
  • How to create and plan a content calendar.
  • Content Marketing Tools.
  • Measuring the reach of Content.

Course Content


  • What is Content Marketing.
  • Why does Content Marketing matter.
  • Understanding your Audience and why their content needs change over time.
  • Why you need a plan.
  • Mapping content to the customer journey.
  • Content that Works.
  • Why you need Digital Eyeballs looking at your content.
  • Content Marketing Tools.
  • 5 Tips on how to build relationships with the Media.
  • Generate 100 ideas in 30 Mins.

Training Methods

By all means, bring your pencil case, and yes, there will be handouts, but there will be a lot more discourse, debate, improvisation, role play, technology, practice and group dynamics. The training will be conducted in a friendly, fun atmosphere, which not only allows for different learning styles, but respects each delegate as an individual and ensures each one is challenged and derives maximum benefit from the course. Our aim is that you will be highly stimulated and encouraged to rethink.

Who should attend?

The program is specifically designed for business owners, aspiring marketing and communication executives and
managers who want to gain more practical experience in creating content to engage with their

Meet the Course Instructor

ISM Training - Course Instructor

Wayne Denner is an exceptionally knowledgeable, passionate and talented Digital Marketing expert with extensive expertise in digital and traditional marketing communications. With over 17 years’ digital experience, he specialises in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C. He has helped many well known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty and ROI.

Wayne’s courses are dynamic, engaging and highly interactive and you will leave his course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM is delighted to welcome this highly in demand trainer to our top flight team of UK instructors.

Book your place

Content Marketing

Tue 09 November 2021 -

Location: Time Oak Hotel

AED 2,100.00 (inc VAT) per delegate

To book your place please complete the short form below

    Get exclusive content, tips, and special offers. Sign up today!