Digital Marketing and Social Media Masterclass

This 2-day Digital Marketing and Social Media Masterclass is designed to help individuals and businesses understand and harness the power of digital marketing and social media to reach their target audience effectively. The course covers the latest strategies and techniques in digital advertising, social media marketing, and digital marketing strategy development. Participants will learn about the entire landscape of digital advertising and how to define and attract their target audience. The course also covers the basics of social media marketing, and how to utilize advanced tools to reach their audience efficiently.

Throughout the course, participants will assess their business reputation, products, and services and learn how to develop a successful digital marketing strategy. The course provides hands-on experience and practical guidance to help individuals and businesses implement effective digital marketing campaigns and measure their success. By the end of the course, participants will have the knowledge and skills necessary to create and execute effective digital marketing and social media campaigns, and ultimately grow their business.

Key Learning Points:

• Comprehensive understanding of the digital advertising landscape
• Ability to define and attract the target audience through digital channels
• Knowledge of social media marketing basics and advanced tools
• Ability to assess business reputation, products, and services through digital marketing
• Understanding of digital marketing strategy and the skills to develop it.

Course Content

Overview

Digital Advertising Landscape
• Overview of Digital Advertising
• Understanding the Different Channels and Platforms
• Defining Your Target Audience
• The Importance of Market, Competitor & Customer Insight

Social Media Marketing
• Introduction to Social Media Marketing
• Understanding Different Social Media Platforms
• Defining Your Social Media Strategy
• Utilizing Advanced Tools for Social Media Marketing

Reputation Management
• Assessing Your Business Reputation
• Understanding the Impact of Reputation on Your Business
• Managing Your Business Reputation Online
• Utilizing Tools for Reputation Management

Developing a Digital Marketing Strategy
• What is a Digital Marketing Strategy?
• Understanding the Different Elements of a Digital Marketing Strategy
• Developing a Digital Marketing Plan
• Measuring the Success of Your Digital Marketing Efforts
• Utilizing Advanced Tools for Digital Marketing Analytics

Advanced Digital Marketing Techniques
• Utilizing Advanced Targeting Techniques
• Creating Engaging and Effective Ad Campaigns
• Understanding the Impact of Mobile and Emerging Technologies on Digital Marketing
• Staying Up-to-Date with the Latest Trends and Best Practices in Digital Marketing

Participants

The course will have a maximum of 12 people who will be selected based on the type of business they are in and their job role to ensure a thorough mix of industries, ideas and experience.

Who should attend?

This course will be of particular interest to a wide range of marketing, PR, communications, sales/ operations professionals, business owners, and managers in all business sectors. The number of participants will be limited to 16 to ensure that there is maximum engagement and opportunity to address each delegate’s needs. Whether you are a seasoned marketing professional or new to digital marketing this course will provide an updated look at the current trends.

Meet the Course Instructor

Wayne Denner is an exceptionally knowledgeable, passionate and talented Digital Marketing expert with extensive expertise in digital and traditional marketing communications. With over 17 years’ digital experience, he specialises in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C. He has helped many well known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty and ROI.

Wayne’s courses are dynamic, engaging and highly interactive and you will leave his course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM is delighted to welcome this highly in demand trainer to our top flight team of UK instructors.