Marketing Campaigns Development

The two-day Marketing Campaigns Development course is designed to help marketing professionals and business owners create effective marketing campaigns that drive results. The course covers a range of topics that are essential to the success of any marketing campaign, including market research, marketing strategy, market segmentation, and measurement of marketing success.

Through a combination of interactive workshops, hands-on exercises, and expert-led discussions, attendees will gain a deep understanding of how to conduct market research, develop a marketing plan, and create a marketing strategy that resonates with their target audience. Participants will also learn how to use data analysis to inform their marketing decisions, develop a value proposition that sets their business apart, and measure the return on investment (ROI) of their marketing efforts. Whether you are new to marketing or looking to enhance your skills, this course will provide you with the knowledge and tools you need to create successful marketing campaigns that drive results.

Key Outcomes:

• Conduct market research to gather valuable customer, competitor, and market insight
• Develop a comprehensive marketing plan to guide marketing efforts
• Define marketing strategy to reach target audience and achieve goals
• Apply market segmentation to tailor marketing campaigns to specific groups
• Create a unique value proposition to differentiate the brand and product
• Analyze data to inform marketing decisions and improve performance
• Perform strategic planning and auditing to ensure marketing campaigns align with organizational goals
• Measure marketing success through tracking return on investment (ROI).

Course Content

Overview

Market Research and Analysis
• Introduction to Market Research
• Understanding Market, Competitor, and Customer Insight
• Market Segmentation and Targeting
• Techniques for Data Collection and Analysis

Marketing Strategy Development
• Developing a Marketing Plan
• Understanding the Importance of a Value Proposition
• Creating a Unique Selling Point
• Strategic Planning and Auditing

Marketing Campaign Planning
• Creating a Marketing Campaign
• Developing a Marketing Mix
• Using Marketing Channels Effectively
• Planning and Budgeting for a Marketing Campaign

Measuring Marketing Success
• Understanding Return on Investment (ROI)
• Measuring the Success of a Marketing Campaign
• Key Performance Indicators (KPIs) for Marketing
• Evaluating the Effectiveness of a Marketing Campaign

Wrap-Up and Review

• Summary of key takeaways from the course
• Review of the course content and hands-on exercises
• Q&A session with the instructor.

Training Method

The programme will involve a combination of lectures, interactive discussions, group activities, case studies and practical exercises. Participants will have the opportunity to apply their newly acquired knowledge and skills through group projects and role-plays. The course facilitator will provide personal attention and support to each participant to ensure that they fully understand the concepts and are able to apply them in their workplace. The course is designed to be engaging, challenging and highly interactive to maximize learning and retention of key concepts.

Meet the Course Instructor

Wayne Denner is an exceptionally knowledgeable, passionate and talented Digital Marketing expert with extensive expertise in digital and traditional marketing communications. With over 17 years’ digital experience, he specialises in the emerging trends of digital marketing and social media. He understands through vast experience where Digital Marketing sits and how it should be deployed as part of an overall marketing strategy for B2B and B2C. He has helped many well known companies and SME’s evolve their marketing strategies to embrace digital technologies and develop marketing plans which drive engagement, brand recognition, loyalty and ROI.

Wayne’s courses are dynamic, engaging and highly interactive and you will leave his course with an incredible amount of tools and up to date knowledge that you can put into practice immediately. He will help take your digital marketing strategy to the next level with cutting edge insights and outstanding industry depth of experience. ISM is delighted to welcome this highly in demand trainer to our top flight team of UK instructors.