Marketing Communications

The world of marketing communications is exciting, sometimes unpredictable – always challenging and evolving. We constantly have to find new ways of communicating effectively with our markets even more cost effectively. The development of long term customer relationships are critical to marketing success and the focal point of a lot of marketing communication, with increasing emphasis on adding value.

The elements of the promotional mix – branding, companies, communications, employees, product performance, competitive activities – all influence the customer. Corporate branding is an integral part of communication and how customers perceive corporate values. This means that the jigsaw of marketing communications should be planned, coherent, integrated and consistent. This course will enable you to develop effective, integrated marketing communications strategies and plans that enable customers to identify with brands, products/services and organisations.

Course Content

Overview

• Understanding how marketing communications work.
• Marketing relationships and communications.
• Strategies & Planning.
• Objectives and Positioning.
• Branding and the role of marketing communications.
• Corporate identity, reputation and branding.
• The Marketing Mix – effectiveness and application.

Course Outcomes

• Know how to achieve Integrated Marketing Communications (IMC).
• Know how develop an IMC strategy and plan.
• Recognise how corporate identity, branding and marketing communications are linked.
• Learn how to manage external agencies.
• Know how to determine promotional spend.
• Learn how to develop creative media work and outline media plan.

Training Methods

By all means, bring your pencil case, and yes, there will be handouts, but there will be a lot more discourse, debate, improvisation, role play, technology, practice and group dynamics. The training will be conducted in a friendly, fun atmosphere, which not only allows for different learning styles, but respects each delegate as an individual and ensures each one is challenged and derives maximum benefit from the course. Our aim is that you will be highly stimulated and encouraged to rethink.

Who should attend?

This course is for individuals who pilot the development of advertising and ommunications activities in their firms, including those who work through external advertising agencies or internal advertising departments.

Meet the Course Instructor

Bill is a master facilitator who delivers sales, marketing, management and leadership courses for a wide range of international and global organisations. He helps managers, leaders and their teams to tackle the tough challenges faced in ever increasing competitive markets. Enabling individuals and teams to define problems, significantly improve and widen skills for innovation and strategy development, practical marketing and marketing communications.

His "How to" workshops equip companies and their personnel with a range of soft skills and planning tools to learn to ask better questions, actively listen effectively and achieve significant changes in collaborative, persuasive behaviour and negotiation.

He provides a combination of very practical experience and visionary thinking outside of current business boundaries, spanning many industries and markets. This has enabled him to develop and assist with the creative identification of new opportunities for many businesses. He is well known for designing and implementing process consultancy and training programmes, which are both highly practical and stimulating. His wide experience and ability to relate to many situations across a wide range of markets make his contributions invaluable and easily assimilated.

Bill Levell has delivered high quality training for the Institute of Sales and Marketing (ISM) in the Middle East since the company was formed in 1998.

He works globally and has extensive experience in the Middle East and Africa, Asia, North America, Eastern Europe including the CIS and UK and Europe.