In today’s rapidly evolving business landscape, strategic marketing has become a critical component for organizations to stay ahead of the competition. With the right approach and tools, marketing can drive growth and success for a business, but without a well-thought-out plan, it can also lead to wasted resources and missed opportunities. This 2-day Strategic Marketing for Modern Businesses course is designed to help participants develop a comprehensive understanding of the marketing planning process and how to apply it effectively within their organization.
The course is highly interactive, with a mix of lectures, case studies, and hands-on exercises. Participants will learn how to structure and write strategic and operational marketing plans, assess their organization’s current use of strategic marketing planning, and make recommendations for improvement. Additionally, they will learn about customer-focused planning and how to map their organization’s decision-making against it, as well as the key tools and techniques that ensure planning is externally focused. Throughout the course, participants will also have the opportunity to practice segmentation analysis and decision making, and to recognize and overcome barriers to high performance organizations.
Recent studies have shown that organizations with a documented and well-executed marketing plan are more likely to succeed and outperform their competitors. This course is designed to provide participants with the skills and knowledge they need to develop and implement a successful marketing plan that drives growth and success for their organization. With the right approach and tools, strategic marketing can play a critical role in a business’s success and participants will leave this course with the skills and knowledge needed to make a real impact.
Introduction to Strategic Marketing
Segmentation Analysis and Customer Orientation
Planning and Execution
Overcoming Barriers to High Performance
Control and Metrics
Wrap-Up and Review
The programme will involve a combination of lectures, interactive discussions, group activities, case studies and practical exercises. Participants will have the opportunity to apply their newly acquired knowledge and skills through group projects and role-plays. The course facilitator will provide personal attention and support to each participant to ensure that they fully understand the concepts and are able to apply them in their workplace. The course is designed to be engaging, challenging and highly interactive to maximize learning and retention of key concepts.
The experience Mark has gained over the years living the life of an active salesperson, he has been through the process and knows what it takes to succeed. This is so important when it comes to training because he takes his real-life experiences and relates that to challenges people are facing to create a solution.
Mark has worked with many different sales industries and sectors, both being a salesperson and leading teams. Whether your business is B2B, B2C, product, or service, Mark can help with sales skills, implementing a sales structure and process, whilst building confidence through motivation.
Mark's passion is to help salespeople to develop their skills so they can provide for themselves and their families.
Mark's mission is that he wants to restore the sales industry to the profession it once was, it has lost that gloss and shine over the years, he believes he can make that difference.