Strategic Marketing – For Modern Business

Course Details


Start: Mon 30 October 2023

End: Tue 31 October 2023


Time Oak Hotel
Abdulla Omran Tayram St
Al Thanyah 1
Tecom - Dubai
United Arab Emirates

Course Investment

AED 4,600.00 (inc VAT)

Strategic Marketing – For Modern Business Mon 30 October 2023 - Tue 31 October 2023

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Strategic Marketing – For Modern Business

In today’s rapidly evolving business landscape, strategic marketing has become a critical component for organizations to stay ahead of the competition. With the right approach and tools, marketing can drive growth and success for a business, but without a well-thought-out plan, it can also lead to wasted resources and missed opportunities. This 2-day Strategic Marketing for Modern Businesses course is designed to help participants develop a comprehensive understanding of the marketing planning process and how to apply it effectively within their organization.

The course is highly interactive, with a mix of lectures, case studies, and hands-on exercises. Participants will learn how to structure and write strategic and operational marketing plans, assess their organization’s current use of strategic marketing planning, and make recommendations for improvement. Additionally, they will learn about customer-focused planning and how to map their organization’s decision-making against it, as well as the key tools and techniques that ensure planning is externally focused. Throughout the course, participants will also have the opportunity to practice segmentation analysis and decision making, and to recognize and overcome barriers to high performance organizations.

Recent studies have shown that organizations with a documented and well-executed marketing plan are more likely to succeed and outperform their competitors. This course is designed to provide participants with the skills and knowledge they need to develop and implement a successful marketing plan that drives growth and success for their organization. With the right approach and tools, strategic marketing can play a critical role in a business’s success and participants will leave this course with the skills and knowledge needed to make a real impact.

Key Learning Points:

  • Develop your strategic marketing skills to drive business success.
  • Understand the key components of a comprehensive marketing plan.
  • Evaluate your organization’s use of strategic marketing and make recommendations to enhance customer-focused outcomes.
  • Acquire the tools and techniques necessary to ensure a customer-focused approach to planning.
  • Master segmentation analysis and decision-making in marketing.
  • Identify and overcome barriers to high performance organizations and teams.
  • Understand the importance of control in marketing, and learn how to implement control metrics in financial and marketing terms.

Course Content


Introduction to Strategic Marketing

  • Overview of Strategic Marketing and its importance in modern businesses
  • Understanding the customer-focused planning process
  • Assessment of current marketing plans and making recommendations for improvement

Segmentation Analysis and Customer Orientation

  • Understanding market segmentation and its importance
  • How to effectively segment the target market
  • Customer orientation and its impact on marketing strategies

Planning and Execution

  • Developing a strategic marketing plan
  • The key tools and techniques used in external focus planning
  • Mapping organizational decision-making to the customer-focused planning process

Overcoming Barriers to High Performance

  • Recognizing the barriers to achieving high performance organizations and teams
  • Recommendations for overcoming these barriers in various scenarios

Control and Metrics

  • The critical importance of control in marketing strategies
  • Recommendation of control metrics in financial and marketing terms

Wrap-Up and Review

  • Summary of key takeaways from the course
  • Review of the course content and hands-on exercises
  • Q&A session with the instructor.

Training Method

The programme will involve a combination of lectures, interactive discussions, group activities, case studies and practical exercises. Participants will have the opportunity to apply their newly acquired knowledge and skills through group projects and role-plays. The course facilitator will provide personal attention and support to each participant to ensure that they fully understand the concepts and are able to apply them in their workplace. The course is designed to be engaging, challenging and highly interactive to maximize learning and retention of key concepts.

Meet the Course Instructor

ISM Training - Course Instructor
Mark has been in the Sales Industry for 15+ years, originally from London England but living in the UAE for the past 12 years, he has been able to mix the British way of selling with the melting pot of cultures that fill the Middle East. He understands that business is built on trust and having that long-lasting relationship with clients. Where some others might look for quick business, to Mark that is a short vision to have, he looks at the long term and that is built on the value he tries to deliver daily

The experience Mark has gained over the years living the life of an active salesperson, he has been through the process and knows what it takes to succeed. This is so important when it comes to training because he takes his real-life experiences and relates that to challenges people are facing to create a solution.

Mark has worked with many different sales industries and sectors, both being a salesperson and leading teams. Whether your business is B2B, B2C, product, or service, Mark can help with sales skills, implementing a sales structure and process, whilst building confidence through motivation.

Mark's passion is to help salespeople to develop their skills so they can provide for themselves and their families.

Mark's mission is that he wants to restore the sales industry to the profession it once was, it has lost that gloss and shine over the years, he believes he can make that difference.

Book your place

Strategic Marketing – For Modern Business

Mon 30 October 2023 - Tue 31 October 2023

Location: Time Oak Hotel

AED 4,600.00 (inc VAT) per delegate

To book your place please complete the short form below

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