Strategic Marketing Planning

Course Details

When

Start: Tue 11 December 2018

End: Thu 13 December 2018

Where

Time Oak Hotel
Abdulla Omran Tayram St
Al Thanyah 1
Tecom - Dubai
United Arab Emirates

Course Investment

AED 7,140.00 (inc VAT)

Strategic Marketing Planning Tue 11 December 2018 - Thu 13 December 2018

Related Courses

Strategic Marketing Planning

An organisation that develops and performs its production and marketing activities with the aim of satisfying the needs of its customers is market oriented. A market oriented organisation is clear that the “strategy” behind marketing is about managing relationships in an integrated and holistic manner.

This advanced level marketing Bootcamp is for practitioners and managers who want to get more involved with marketing planning and strategy. It will enable you to contribute more to the strategic planning process and develop better marketing plans.

Course Content

Overview

  • Marketing’s role in organisations today.
  • The challenge of establishing a market orientation.
  • Structure of a customer-focused business plan.
  • The tools of internal and external analysis.
  • Using the SOSTAC framework for planning.
  • Aligning strategic, operational and tactical level plans.
  • The challenges of segmentation in both B2B and B2C organisations.
  • How the marketing mix creates competitive advantage.
  • Metrics to improve future performance these points?
  • Are all of the functions in your company organised in a way that is supportive of delivering the value required?

Course Outcomes

  • Structure and write strategic and operational marketing plans.
  • Assess your organisation’s use of Strategic Marketing Planning and make constructive recommendations to maximise ‘business’ benefits from a customer orientated perspective.
  • Appreciate the customer-focused planning process and be able to map your organisation’s decision-making against it.
  • Use the key tools and techniques that ensure planning is externally focused.
  • Manage segmentation analysis and decision making.
  • Recognise barriers to achieving high performance organisations and teams, and be able to recommend practical steps to overcome these in a variety of scenarios.
  • Appreciate the critical importance of control and be able to recommend a range of control metrics in financial and marketing terms.

Training Methods

By all means, bring your pencil case, and yes, there will be handouts, but there will be a lot more discourse, debate, improvisation, role play, technology, practice and group dynamics. The training will be conducted in a friendly, fun atmosphere, which not only allows for different learning styles, but respects each delegate as an individual and ensures each one is challenged and derives maximum benefit from the course. Our aim is that you will be highly stimulated and encouraged to rethink.

Who should attend?

This advanced level marketing boot camp is for practitioners and managers who want to get more involved with marketing planning and strategy. It will enable you to contribute more to the strategic planning process and develop better marketing plans.

Meet the Course Instructor

ISM Training - Course Instructor

Bill is a master facilitator who delivers sales, marketing, management and leadership courses for a wide range of international and global organisations. He helps managers, leaders and their teams to tackle the tough challenges faced in ever increasing competitive markets. Enabling individuals and teams to define problems, significantly improve and widen skills for innovation and strategy development, practical marketing and marketing communications.

His "How to" workshops equip companies and their personnel with a range of soft skills and planning tools to learn to ask better questions, actively listen effectively and achieve significant changes in collaborative, persuasive behaviour and negotiation.

He provides a combination of very practical experience and visionary thinking outside of current business boundaries, spanning many industries and markets. This has enabled him to develop and assist with the creative identification of new opportunities for many businesses. He is well known for designing and implementing process consultancy and training programmes, which are both highly practical and stimulating. His wide experience and ability to relate to many situations across a wide range of markets make his contributions invaluable and easily assimilated.

Bill Levell has delivered high quality training for the Institute of Sales and Marketing (ISM) in the Middle East since the company was formed in 1998.

He works globally and has extensive experience in the Middle East and Africa, Asia, North America, Eastern Europe including the CIS and UK and Europe.

Book your place

Strategic Marketing Planning

Tue 11 December 2018 - Thu 13 December 2018

Location: Time Oak Hotel

AED 7,140.00 (inc VAT) per delegate

To book your place please comeplete the short form below






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