AI

AI Prompt Builder

14 October 2025

Dusit D2 Kenz Hotel

2 days

Effective AI interaction starts with well-structured prompts, and this course teaches participants how to craft precise and optimized prompts for tools like ChatGPT. Attendees will explore different prompt styles, learn strategies for refining responses, and understand AI’s limitations. The course provides hands-on experience in building prompts for various applications, including content creation, customer service, and data analysis. By mastering prompt engineering, participants will be able to generate more accurate, relevant, and high-quality AI responses, improving workflow efficiency and AI utilization.

Enquire about this course

The AI Prompt Builder course is a two-day hands-on program designed to help participants master the skill of crafting effective AI prompts for tools like ChatGPT and other large language models. Participants will explore how AI understands and processes language, learning to design prompts that generate clear, accurate, and contextually relevant responses. The course covers best practices for different applications, including content creation, customer service, and data analysis. Through interactive exercises and real-world case studies, attendees will gain the confidence to optimize AI output and integrate prompt engineering into their business workflows.

Key Points:
  • Understand how AI language models process and generate responses.
  • Learn to create structured and optimized prompts for various use cases.
  • Develop techniques for refining and iterating prompts to improve AI accuracy.
  • Apply AI prompt-building strategies to enhance business productivity and efficiency.

Download the course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

Course Guide Thumbnail

Course Content

Understanding AI and Large Language Models
  • Explore how AI models like ChatGPT interpret and generate text.
  • Understand AI limitations, biases, and ethical considerations.
  • Learn about tokenization, context windows, and response generation.
  • Discuss the role of AI in business applications and automation.
Fundamentals of Effective AI Prompting
  • Learn key principles of crafting clear and structured prompts.
  • Understand the impact of specificity, tone, and context in prompt design.
  • Explore different types of prompts, including open-ended and directive prompts.
  • Practice writing and refining prompts for different AI tools.
AI Prompting for Content Generation
  • Learn how to create AI-generated content for blogs, reports, and marketing materials.
  • Explore techniques for improving creativity, tone, and style in AI responses.
  • Understand how to use AI for brainstorming, summarization, and rewriting tasks.
  • Develop content-focused prompts and test their effectiveness.
AI for Customer Service and Communication
  • Learn how to design prompts for automated responses in customer interactions.
  • Explore techniques for handling customer queries with AI chatbots.
  • Understand best practices for balancing automation with human intervention.
  • Develop and refine prompts for real-world customer service scenarios.
AI for Data Analysis and Business Insights
  • Explore how AI can assist in extracting insights from complex data sets.
  • Learn how to design prompts for summarizing reports and identifying trends.
  • Understand how AI can assist in decision-making by analyzing business information.
  • Develop and test prompts for generating actionable insights from data.
Refining Prompts and Optimizing AI Output
  • Learn iterative prompt-building techniques to refine responses.
  • Understand troubleshooting methods when AI outputs are inaccurate or irrelevant.
  • Explore how to use role-based prompting and multi-step instructions.
  • Practice optimizing prompts for different AI models and business needs.
Course Instructor

Carlo Pepe

Carlo Pepe

Carlo Pepe is an AI Business Consultant with a fervent passion for unlocking the business value of artificial intelligence. With a keen eye for emerging technologies, Carlo delves into the realm of Web 3.0, with a particular focus on Decentralized Finance (DeFi) applications built on Blockchain, liquidity pools, and the world of crypto.

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14 October 2025

Dusit D2 Kenz Hotel

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