ISM at Ru’ya 2025: Find Your Why Program
23–25 September 2025 | Dubai World Trade Centre
The leading youth empowerment event for Emiratis returns bigger, bolder, and more impactful than ever. This year, ISM, in collaboration with DWTC, is proud to present Ru’ya Academy, a transformative initiative designed to equip exceptional Emirati students with the skills, insights, and connections they need to thrive in the future.
Introducing the Find Your Why Program
As part of the Academy, ISM is introducing the Find Your Why Program, a unique, immersive experience that helps young Emiratis uncover their passions, define their purpose, and unlock their full potential through hands-on learning and mentorship.
Empowering the Next Generation of Emirati Leaders
The Ru’ya Academy experience provides students with:
- Real-world challenges and interactive workshops
- Mentorship from respected industry leaders
- Certified learning opportunities and valuable exposure
- Recognition that opens doors to universities and top employers
Why Companies Choose ISM
Year after year, leading organisations partner with ISM for their Emiratisation initiatives and ILM-certified leadership programs because we combine practical impact with internationally recognised training excellence.
Why Trust ISM Training?
Over 20,000+ graduates
Have advanced their career with ISM Training
89%
of ISM graduates say our course helped them get a promotion.
76%
said that their training helped then increase their salary.
97%
of graduates want to study more of our courses.
Our graduates are working in some of the biggest companies worldwide, companies like...
We let our graduates do the talking...
Testimonials from Our Valued Clients
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Some other providers courses can be quite a chore! However, I felt fully engaged and excited by all the new selling tools I have...
Daniel Graham
Instead of just telling me what to do, they showed us how to do it as well as why to do it. They used real-life experiences...
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The training was delivered in an easy to absorb manner and focused on all the key areas...
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