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About ISM

ISM Training offers training courses guaranteed to improve performance… learn about ISM Training and how we can help you.

We are providers of proven strategies that radically increase workplace performance. We were established in the UAE in 1998 with a history in the region dating back to the early 70’s. Our knowledge of the market is unsurpassed. Our UK based instructors have vast regional and global experience with on average 25+ years corporate experience at the highest levels.

We represent quality UK sales and marketing organisations and utilise the ‘best of the best’ trainers from organisations such as The Chartered Institute of Marketing, which is why our courses come so highly recommended by everyone who attends one.

The Institute of Sales & Marketing makes selling an accurately defined science. We focus wholeheartedly on selling and the motivation of buyers. Based on sound principles and the real life experiences of course directors who practice in thriving businesses on a day-to-day basis, our courses are the most dynamic and instructive available as we constantly update our content from around the world. ISM offers highly interactive and successful public courses in Dubai and can also create bespoke in-house courses to meet your company needs.

ISM Testimonials

Stuart Wilson


The Advanced Negotiations training session was exceptionally well arranged, particularly under the current Coronavirus conditions, and had excellent overall course content. Mark clearly demonstrated his first-rate knowledge and experience of...

Paul Baker CFP


The training was delivered in an easy to absorb manner and focused on all the key areas.

Merlin Babic


The trainer is Very approachable and open to questions throughout the course.

Daniel Graham


Some other providers courses can be quite a chore! However, I felt fully engaged and excited by all the new selling tools I have been educated on by ISM

The ISM Team is dedicated to:

Strategically focused & customised modular programmes

Deliverance of high quality training solutions across cultures

Building long term, working partnerships with our clients






High Quality

Our Philosophy

Our philosophy is very simple; we take the finest course content from around the world and couple that together with the highest quality instructors available to create training courses that are head and shoulders above the rest.

ISM’s commitment to best practice extends beyond the classroom and our blog, twitter and Facebook sites will add to your networking and development throughout your professional careers. We encourage you to visit these and get involved. We are also a membership body and now have over 300 individual and corporate members and encourage those involved in the Sales/Marketing Profession that wish to enhance their professional skills and credibility to apply.

Our Instructors

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