Practical training designed to improve workplace performance
At the Institute of Sales and Marketing, we believe that workplace performance is central to business success. This belief drives our focus on delivering high-quality training designed to improve capability, effectiveness and real-world performance.
ISM Training provides professional training for individuals and organisations across a wide range of business disciplines, including leadership training, sales training, marketing training, AI training, finance, communication, Microsoft Office and management skills.
Our experience in the region dates back to the early 1970s, and we have been delivering training programmes in the UAE since 1998. Based in Dubai, we understand the local and regional business environment and deliver practical, results-focused training in Dubai, across the UAE and internationally.
Our trending courses
At ISM, we combine top-tier training courses with industry-leading instructors.
View all coursesJanuary 2027
Looking further ahead?
View our course calendar in full
Our clients
Testimonials from Our Valued Clients
Discover the transformative experiences our clients have had with our training programs.
Hear directly from those who have unlocked their potential and achieved remarkable success.
Some other providers courses can be quite a chore! However, I felt fully engaged and excited by all the new selling tools I have...
Daniel Graham
Instead of just telling me what to do, they showed us how to do it as well as why to do it. They used real-life experiences...
Sujit Nair
The training was delivered in an easy to absorb manner and focused on all the key areas...
Paul Baker CFP
Start your course today!
We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.
Meet our instructors
At ISM, we combine top-tier training courses with industry-leading instructors.
Optimal training is provided by a team deeply attuned to the client. Our instructors carefully craft each program in collaboration with our clients, ensuring we remain ahead of market trends and challenges.
