Sales Training Courses

Using Stories to Inspire, Influence, and Sell

Dusit D2 Kenz Hotel

2 days

In today’s competitive sales environment, facts and figures alone no longer close deals—stories do. This 2-day interactive Storyselling program empowers sales professionals to blend storytelling techniques with consultative selling strategies to emotionally connect with customers, differentiate their offering, and build trust that drives conversion.

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Using Stories to Inspire, Influence, and Sell, 2 day course in Dusit D2 Kenz Hotel, Dubai

Discover how to turn every client interaction into a story your prospects actually want to hear.

In this storytelling training for business, participants will learn to craft compelling sales narratives that capture attention, communicate value, and inspire action. Through hands-on storytelling training classes, real-world role plays, and guided coaching, this corporate storytelling training helps attendees transform their sales approach into one that feels natural, authentic, and memorable.

By the end of this storytelling training for leaders, your team will be able to use powerful, customer-focused stories to connect emotionally with prospects, overcome resistance, and build long-term relationships grounded in trust and relevance.

Using Stories to Inspire, Influence, and Sell Course Outline

  • Understand the psychology behind storytelling and why it drives buying behavior.
  • Craft authentic, emotionally resonant stories that align with client needs.
  • Integrate storytelling into every stage of the sales conversation—from rapport building to closing.
  • Use structure and storytelling techniques to make complex ideas simple and memorable.
  • Leverage customer success stories to reinforce credibility and value.
  • Deliver stories with confidence, charisma, and clarity that inspire customer action.

Download the Using Stories to Inspire, Influence, and Sell course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

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Using Stories to Inspire, Influence, and Sell Course Syllabus

2 day course in Dusit D2 Kenz Hotel, Dubai

Our detailed syllabus for the Using Stories to Inspire, Influence, and Sell is designed to deliver a practical and engaging learning experience over a comprehensive 2-day curriculum. Hosted in Dusit D2 Kenz Hotel, our expert instructors will guide you through key modules and practical applications to ensure you gain the skills needed to excel. Read on for a detailed breakdown of the syllabus.

The Power of Storyselling in Modern Sales
  • Understanding the psychology of stories in persuasion and memory
  • The difference between storytelling and storyselling
  • Why emotion drives decision-making more than logic
  • Activity: Analyzing memorable brand and sales stories
Crafting the Perfect Sales Story
  • The key elements of an impactful story: setting, challenge, solution, and outcome
  • Building credibility and relatability through real-world examples
  • Linking stories to buyer pain points and aspirations
  • Workshop: Creating your personal “Why I Sell” story
Customer-Centered Storytelling
  • Identifying customer personas and emotional triggers
  • Mapping the customer journey to relevant stories
  • Using success stories and testimonials to build trust
  • Group exercise: Turning case studies into conversation-ready narratives
Story Structures for Persuasive Selling
  • Frameworks for effective story delivery (Hero’s Journey, Problem-Solution-Outcome, SPIN storytelling)
  • Balancing emotion and logic to drive decisions
  • Making technical information relatable through analogies and narrative framing
  • Practice session: Reframing product presentations into story formats
Story Delivery and Communication Mastery
  • Using tone, pacing, and body language to captivate audiences
  • The power of silence, rhythm, and emphasis in storytelling
  • Virtual and in-person storytelling techniques
  • Role-play: Delivering your signature sales story
Overcoming Objections Through Storyselling
  • How to use stories to address resistance and reframe objections
  • Turning challenges into teachable moments within your narrative
  • Story-driven responses for price, timing, and trust objections
  • Interactive exercise: Objection handling through mini-stories
Storyselling for Relationship Building
  • Using personal authenticity to strengthen client relationships
  • Creating shared meaning through co-created stories with clients
  • The neuroscience of connection and trust in story-driven communication
  • Group simulation: Building relationships through story exchanges
Storyselling in the Digital Era
  • Using storytelling in emails, social media, and digital sales channels
  • Crafting short-form “micro-stories” for presentations and follow-ups
  • Integrating data, visuals, and storytelling for maximum persuasion
  • Final activity: Presenting your digital and live sales story for feedback

Using Stories to Inspire, Influence, and Sell Course Instructor

Mark Sclaire

Mark Sclaire

Mark, a 15+ year sales veteran, bridges British and Middle Eastern selling techniques to empower sales teams. His training covers skills, structure, and motivation, with a mission to rejuvenate the industry and ignite brilliance in salesmanship.

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Course Dates: Using Stories to Inspire, Influence, and Sell

This 2 day course is running at the Dusit D2 Kenz Hotel in Dubai on the dates below, please choose a date that suits you.

No upcoming dates are currently available. Please contact us for more information.

Testimonials from Our Valued Clients

Discover the transformative experiences our clients have had with our training programs.
Hear directly from those who have unlocked their potential and achieved remarkable success.

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Some other providers courses can be quite a chore! However, I felt fully engaged and excited by all the new selling tools I have...

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Instead of just telling me what to do, they showed us how to do it as well as why to do it. They used real-life experiences...

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The training was delivered in an easy to absorb manner and focused on all the key areas...

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