Marketing

Influencer Marketing

9 October 2025

Dusit D2 Kenz Hotel

2 days

Influencer marketing is reshaping brand engagement, and this course equips participants with the skills to develop and execute high-impact influencer campaigns. Attendees will learn how to identify the right influencers, establish authentic partnerships, and create campaigns that resonate with target audiences. The course covers key success metrics, content collaboration strategies, and the evolving landscape of influencer marketing. Participants will also explore ethical considerations and legal guidelines for influencer partnerships. By mastering these techniques, they will be able to leverage influencer marketing to enhance brand visibility and drive measurable results.

Enquire about this course

The Influencer Marketing course is a two-day comprehensive program designed to equip participants with the knowledge and skills to effectively leverage influencers for brand growth and audience engagement. As influencer marketing continues to evolve, businesses must learn how to identify the right influencers, build authentic partnerships, and create impactful campaigns that resonate with their target audience. This course covers the full influencer marketing process, from selection and collaboration to campaign execution and performance measurement. Participants will also explore the latest trends and emerging technologies shaping the influencer landscape, ensuring they stay ahead in this dynamic field of digital marketing.

Key Points:
  • Learn how to identify and collaborate with influencers that align with brand values.
  • Develop strategies for structuring and executing successful influencer campaigns.
  • Understand how to measure the impact of influencer marketing and optimize performance.
  • Gain insights into evolving trends and best practices in the influencer industry.

Download the course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

Course Guide Thumbnail

Course Content

Understanding the Power of Influencer Marketing
  • Explore the evolution and impact of influencer marketing in digital strategy.
  • Understand how influencers drive engagement and purchasing decisions.
  • Learn about different types of influencers (nano, micro, macro, celebrity) and their roles.
  • Discuss case studies of successful influencer campaigns.
Identifying the Right Influencers for Your Brand
  • Learn how to research and evaluate influencers based on audience demographics.
  • Explore tools and platforms for discovering and vetting influencers.
  • Understand influencer credibility, authenticity, and engagement metrics.
  • Develop a checklist for selecting influencers that align with brand objectives.
Building Strong Influencer Partnerships
  • Learn how to approach influencers and establish mutually beneficial relationships.
  • Understand contract negotiations, compensation models, and deliverables.
  • Explore best practices for setting expectations and maintaining long-term partnerships.
  • Discuss legal and ethical considerations, including disclosure guidelines.
Crafting Effective Influencer Campaigns
  • Learn how to create compelling campaign briefs and content guidelines.
  • Explore content formats, storytelling techniques, and audience engagement strategies.
  • Understand the role of user-generated content and brand collaboration.
  • Develop a campaign framework tailored to brand goals and target audiences.
Measuring and Optimizing Influencer Campaigns
  • Learn key performance indicators (KPIs) for tracking influencer campaign success.
  • Explore tools for monitoring engagement, reach, and conversion rates.
  • Understand how to analyze ROI and refine future influencer strategies.
  • Discuss case studies of campaign successes and failures.
Staying Ahead in the Influencer Marketing Landscape
  • Explore emerging trends, including AI-driven influencer selection and virtual influencers.
  • Learn how social media platform updates impact influencer marketing strategies.
  • Understand the growing role of brand advocacy and community-driven marketing.
  • Develop an action plan for integrating influencer marketing into long-term brand strategy.
Course Instructor

Nada Dehni

Nada Dehni

Nada is a seasoned professional with a wealth of experience in training and development. With a strong background in strategic HR leadership and organizational agility, she has successfully led numerous training initiatives aimed at enhancing workplace performance and fostering a culture of continuous improvement.

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9 October 2025

Dusit D2 Kenz Hotel

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