Marketing

Email Marketing Mastery

18 June 2025

Dusit D2 Kenz Hotel

2 days

Email remains one of the most powerful marketing channels, but success requires strategic execution. This course provides participants with a deep dive into crafting high-converting email campaigns. Attendees will learn how to write compelling subject lines, personalize content, and optimize email design for engagement. The course also explores segmentation, automation, and analytics to maximize performance. With a focus on increasing open rates, click-throughs, and conversions, participants will leave with the tools to build impactful email marketing strategies that enhance customer relationships and business outcomes.

Enquire about this course

The Email Marketing Mastery course is a two-day intensive program designed to help participants unlock the full potential of email marketing. Email remains one of the most powerful digital marketing tools, but success requires a strategic approach. This course covers every aspect of email marketing, from crafting visually compelling emails to writing high-converting content. Participants will learn how to optimize email campaigns for better engagement, improve open and click-through rates, and drive higher conversions. Through expert guidance and hands-on exercises, attendees will leave with actionable strategies to create impactful email campaigns that resonate with their audience and generate measurable results.

Key Points:
  • Learn how to create visually appealing and high-performing email campaigns.
  • Master strategies for crafting compelling subject lines and engaging email content.
  • Understand how to optimize emails for increased open rates, clicks, and conversions.
  • Gain expertise in segmentation, personalization, and automation to enhance subscriber engagement.

Download the course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

Course Guide Thumbnail

Course Content

The Role of Email Marketing in Digital Strategy
  • Understand why email marketing remains a vital tool for businesses.
  • Explore the latest trends and innovations in email marketing.
  • Learn how email fits into a broader multi-channel marketing strategy.
  • Analyze case studies of successful email campaigns.
Crafting High-Converting Email Content
  • Learn the psychology behind persuasive email copy.
  • Explore techniques for writing engaging subject lines and preview text.
  • Understand how to structure emails for clarity, impact, and conversion.
  • Develop strategies for maintaining brand consistency across email campaigns.
Designing Visually Compelling Emails
  • Explore best practices for email design, layout, and mobile optimization.
  • Learn how to use images, CTAs, and whitespace effectively.
  • Understand the role of HTML vs. plain text emails.
  • Develop an email template that aligns with branding and audience preferences.
Segmentation and Personalization Strategies
  • Learn the importance of email segmentation and audience targeting.
  • Explore techniques for personalizing content to increase engagement.
  • Understand behavioral triggers and how to automate personalized experiences.
  • Develop a segmentation strategy to maximize campaign relevance.
Email Automation and Campaign Optimization
  • Learn how to set up automated email sequences (welcome, nurture, re-engagement).
  • Explore A/B testing techniques to refine subject lines, content, and CTAs.
  • Understand how to optimize send times for maximum engagement.
  • Develop an automation workflow to improve efficiency and effectiveness.
Email Analytics, Deliverability, and Compliance
  • Learn how to track key email marketing metrics (open rates, CTR, conversions).
  • Explore deliverability best practices to avoid spam filters.
  • Understand compliance requirements (GDPR, CAN-SPAM, and data privacy laws).
  • Develop an action plan for monitoring and optimizing email performance.
Course Instructor

Nada Dehni

Nada Dehni

Nada is a seasoned professional with a wealth of experience in training and development. With a strong background in strategic HR leadership and organizational agility, she has successfully led numerous training initiatives aimed at enhancing workplace performance and fostering a culture of continuous improvement.

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18 June 2025

Dusit D2 Kenz Hotel

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