5th June 2014
If you don’t know what your customers think, it’s time to take stock and make changes, because great brand identity will increase sales.
22nd May 2014
Start-ups face a huge number of hurdles, but biggest is how to sell their products from the get go. Whether you’re at the pencil and paper stage or have already…
14th May 2014
Whether you are in agreement with Coco Cola’s marketing methods, it appears that the ‘Happiness Phone Booth’ was a success in the Middle East.
5th May 2014
Emotional intelligence (EI) is a proven technique to increase sales and reduce high staff turnover, it’s even been proved to reduce aggression in schools and stress in the workplace.
13th April 2014
a good leader has a real passion for what they do, without passion they cannot fulfill their role as captain, steering the company towards success month after month, year after…
3rd April 2014
Even the most successful sales team suffers from slow days, but instead of worrying about losing sales, use these times wisely – catch up on areas of your business that…
19th March 2014
When nearly half of social media users purchase an item after sharing it on their social media accounts, it’s no wonder marketing departments are pumping so much money and effort…
11th March 2014
Whether you’re pitching to a small Dubai ad agency or an international conglomerate, these are the sales tricks to avoid if you want to land a new client.
4th March 2014
We’re all used to the concept of visual branding; getting the logo, company colours and font to connect with the customer, creating a cohesive style for stores and offices. But…
23rd February 2014
However, the fact is many businesses don’t realise their brand has lost it’s appeal until it’s too late. Here are some classic symptoms of brands losing their shine.
21st January 2014
So how does a small business with a tight budget reach out to all the different customers, whether they are selling business to business or business to consumer?
14th January 2014
Each business has it’s own drivers when it comes to leadership. A franchise operation with an outlet in the Dubai Mall requires a different method of leadership to that of…
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