How easy do you think it is for your customers to discover your business? If you’re an accountancy firm in Dubai, can people find you when they search online for an accountant in Dubai? If a person is walking down a street, will they easily see where your business is based? If they can’t, your business is missing out on potential customers and increased sales, and it’s time for some location marketing.
Have you tried to search for your business online? If you are a clothes boutique, search for boutiques in your area and see if your own business details come up. Part of this will be based on your company’s website, but also on the other websites your company is listed on. For example, if you are a restaurant, any reviews on Tripadvisor will pop up in a search. At least, you’d hope so. Many people check online reviews now before making a decision on anything from where to eat, to what car sales company to use for their next big purchase.
Local / International Directories
People turn to the internet now as a first point of call to find goods and services.
So it makes sense that your company is listed in local online directories and portals. Using our boutique example, you might make a point of selling some goods on Dubizzle to gain extra exposure. If you are marketing a financial services company, you would ensure you have a listing on Yellow Pages AE, and if yours is an engineering company, industry specific websites such as Dubai Business Directory would be a good place to start.
Using the city name in all social media is a must. If someone is searching for art in Dubai, if you have a YouTube, Pinterest, Facebook, or Instagram account to show off your business, putting your location in the title will make it easier for search engines to pick you – and so, easier for potential customers to find you.
On Twitter, hashtags are a great way of using location to market your business. A shop with a summer sale would use #sale #dubai hashtags, an exhibiting artist could use #dubai and the gallery name hashtag along with a link to their pictures.
Using the data from mobile phone searches, search engines are able to target advertising in a more personalised way. This helps you expose your business name to people who are in your area. For example, if someone is searching for a restaurant in your area, you could set up an ad on the search engine that appears only for your area. This is becoming a common, and useful way of attracting new business.
On the Street
It may seem like common sense, but just how easy is it for people to find your business on the street? Is your business name easy to find from street level? Whether you are twenty stories up, or hidden in the depths of a mall, it’s your job to make it easy for customers to find your office.
Ensure the name plate on the side of your high rise office is clean and easy to read, put banners, flyers, even chalk marks on the pavement (if local by-laws allow) – anything and everything that gets you noticed in the right way.
Remember: If customers can’t find you, your competitors will reap the benefit.