10 Ways to Improve Sales Performance in Dubai: Tips from ISM Training Experts

As a business owner or sales professional in Dubai, you understand the importance of achieving high sales performance. Sales are the lifeblood of any organization, and without them, it is impossible to grow and achieve your goals. Fortunately, there are many ways to improve your sales performance, and in this blog, we’ll provide you with ten tips from the experts at ISM Training.

Set Realistic Goals:
The first step in improving your sales performance is to set realistic and achievable goals. This will help you to focus your efforts and ensure that you are working towards specific targets.

Know Your Target Market:
To be successful in sales, you must understand your target market. This means knowing their needs, preferences, and pain points. This knowledge will allow you to tailor your sales pitch to their specific needs.

Build Strong Relationships:
Building strong relationships with your customers is key to achieving high sales performance. This involves taking the time to listen to their concerns, being responsive to their needs, and providing exceptional customer service.

Develop Effective Sales Skills:
Effective sales skills are crucial to success in sales. This involves being able to identify customer needs, present your product or service effectively, and close the deal.

Leverage Technology:
Technology has revolutionised the sales industry, and it is essential to leverage it to improve your sales performance. This includes using customer relationship management (CRM) software, email marketing tools, and social media platforms.

Focus on Customer Retention:
Acquiring new customers is important, but it is equally important to retain existing customers. This involves providing exceptional customer service, offering loyalty rewards, and creating a positive customer experience.

Continuously Learn and Improve:
The sales industry is constantly evolving, and it is essential to continuously learn and improve your skills. This involves attending sales training courses, reading industry publications, and seeking feedback from your customers.

Be Persistent:
Persistence is key to achieving high sales performance. This means not giving up after the first rejection and continuing to follow up with potential customers until you close the deal.

Work Collaboratively:
Sales is not a one-person job, and it is essential to work collaboratively with your team to achieve success. This involves sharing best practices, providing feedback, and supporting each other.

Measure and Analyse Your Results:
Finally, it is essential to measure and analyse your sales results. This will allow you to identify areas of improvement and adjust your strategies accordingly.


According to a recent study by Bayt.com, one of the top job sites in the Middle East, sales and business development were the most in-demand job roles in Dubai in 2021, with over 34% of employers citing these as their top hiring priority. This demonstrates the importance of having strong sales skills in Dubai’s competitive business environment.

Furthermore, a study by McKinsey & Company found that high-performing sales teams are 50% more likely to meet or exceed their sales quotas compared to average-performing teams. This highlights the importance of investing in sales training and development to improve performance.

At ISM Training, we have helped numerous businesses and professionals in Dubai improve their sales performance through our dynamic and instructive sales training courses. Our courses are designed to provide practical insights and skills that can be immediately applied in real-life sales situations. We also offer bespoke in-house courses that are tailored to meet your specific business needs.

Through our experience and expertise, we have seen firsthand the positive impact that sales training can have on sales performance. By implementing the ten tips we have shared in this blog and investing in sales training, you can improve your sales performance, meet or exceed your sales quotas, and achieve greater business success in Dubai’s competitive market.

Improving sales performance is crucial for business success in Dubai. By setting realistic goals, knowing your target market, building strong relationships, developing effective sales skills, leveraging technology, focusing on customer retention, continuously learning and improving, being persistent, working collaboratively, and measuring and analysing your results, you can achieve success in sales. By partnering with ISM Training, you can access expert sales training that will equip you with the skills and knowledge needed to succeed in sales in Dubai.




  1. Bayt.com. (2021). Top jobs in Dubai for 2021. Retrieved from https://www.bayt.com/en/uae/top-jobs-in-dubai-for-2021/
  2. McKinsey & Company. (2019). The business value of B2B sales training. Retrieved from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-business-value-of-b2b-sales-training



social-media-resultsMost businesses are now using Social Media in some shape or form. And it’s the shape and form that matters. To put it in context there are an estimated 50 Million businesses using Facebook. Why?. To generate business.

It’s simple. Social Media is about conversation and engagement. Plus it’s about creating content which ignites the spark – to start the conversation and enhance the engagement. So if it’s that simple Wayne, why do some many businesses still struggle with Social Media?

Well not to put too fine a point on it. Their content sucks.

Yup I said it. Poorly planned, last minute, always in sell mode, poor quality..the list goes on. And guess? It’s got little to no hope of sparking any conversation – let alone engagement.

Now before you go all OMG on me, thinking I’m really harsh on hard working businesses, I want to offer a silver lining – some Top Tips for all those businesses and other organisations who are finding their social media a chore.

Plan. And StickToIT.

Before you do anything you need to get a plan.

So step away from your Smartphone or Laptop, grab an old fashioned pen and paper and start to develop a plan. Questions like

‘Where are we now with our social media?’ (Assessment of current platforms/campaigns)

‘Where would we like to be?’ (Examples of admired bus/orgs)

‘How are are we going to get there?’

..are all good starting points.

Remember the journey is a long term game.

Many make the mistake of thinking of social media as some sort of silver bullet, which will get the phone ringing overnight and the enquiries coming in. That, my friend, takes time.


If you were to rewind – say to even 10 years, you’d know how difficult it would be to carry out research, not to mention how much it would cost. We live in a time where research has become a whole lot easier in relation to identifying and accessing your potential audience locally, nationally or even internationally.

I’m a big fan of ‘Keeping it (really) Simple’. Two things you need to do:

Go to the Google Keyword Planner tool (which is free to use). This can shed a whole lot of light on a potential audience for a business. Best of all it will give you a real good indication of the types of things people are searching for locally and globally which relate to your business. If you see a trend and people are searching for particular words, guess what? You start to create content.

Keywords research is very important. In a nutshell, it’s the process for identifying keywords or phrases which are generating search volume from users each month. The process helps you pinpoint suggested keywords that can help generate traffic to your website or blog. Simply put it will help you target traffic which will be more niche and potentially ‘your market’ .

Facebook Ad Tool

Using the Facebook Ads tool also helps give you a pretty good indication of your potential audience and reach.

Facebook for the most part for businesses is ‘Pay to Play’. While I recommend you do a mixture of paid and non paid activity, if you’re just starting out it’s a great tool for getting an idea to your potential customer base. It is a tool I use regularly to check the potential audience base for my content ideas.

Write Better Headlines

Spend the time coming up with effective headlines for your content. It’s important. If you have a copywriter to hand – use them. If not take your time on this. Think of how fast social media moves. You have just a small window to capture the attention of your audience. A great little tool I suggest small businesses take a look at is Co Schedule Headline Analyzer. This is your headline assistant. It scores your suggested headlines eg for your blog posts and gives some great suggestions on how to best improve your headline for Maximum Impact. #BOOM

Promote your Content

It’s a wasted exercise creating great content for your business or brand, investing time, energy and money into it if you don’t promote it.

When it comes to promotion most businesses go straight to Facebook and Twitter to get their content in front of people. While these may work there are a number of other ways to try getting in front of digital eyeballs.

Content distribution

Outbrain is a content discovery platform that partners with publishers across 55 countries. It offers another way to get content sitting on websites and blogs in front of people. Normally via news websites in a ‘you may also like’ way. You are charged on a cost per click basis as opposed to a impression basis.

When it comes to content via Social Media and your businesses website it helps to educate, inspire and inform. Visitors then turn into customers – it helps conversion. Spend time creating content, with great Headers, about topics your targeted audience wants and promoting it wisely. You’ll see results.

If you’d like to get more hands on with Social Media and improve how it’s working for your Business – Join Wayne on the next ISM Social Media Marketing Workshop to book a place email: [email protected]