AI-Driven Content Creation and Strategy, 2 day course in Dusit D2 Kenz Hotel, Dubai

Through live demonstrations, case studies, and hands-on exercises, attendees will gain practical experience in using AI platforms to automate repetitive tasks, enhance creativity, and make data-driven strategic decisions that boost engagement and ROI.

AI-Driven Content Creation and Strategy Course Outline

Understand the role of AI in shaping modern marketing strategies.
Use AI tools for content ideation, creation, editing, and optimization.
Develop audience-targeted campaigns through predictive analytics and personalization.
Leverage AI for SEO, social media, and email marketing performance.
Create a data-driven, scalable content strategy aligned with brand goals.
Evaluate ethical and creative implications of AI-generated marketing content.

Download the AI-Driven Content Creation and Strategy course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

AI-Driven Content Creation and Strategy Course Syllabus

2 day course in Dusit D2 Kenz Hotel, Dubai

Our detailed syllabus for the AI-Driven Content Creation and Strategy is designed to deliver a practical and engaging learning experience over a comprehensive 2-day curriculum. Hosted in Dusit D2 Kenz Hotel, our expert instructors will guide you through key modules and practical applications to ensure you gain the skills needed to excel. Read on for a detailed breakdown of the syllabus.

The Future of AI in Marketing

Understanding AI’s role in transforming marketing strategies
How machine learning, NLP, and generative AI reshape content creation
Real-world examples of AI-powered marketing success
Interactive discussion: Where AI fits into your current marketing workflow

AI Tools for Creative Ideation and Content Development

Using tools like ChatGPT, Jasper, Copy.ai, and Writesonic for copywriting
Enhancing creativity with AI brainstorming and idea generation
Crafting blogs, ad copy, and social media posts with consistent tone and voice
Practical session: Creating an AI-assisted campaign message

Visual and Multimedia Content with AI

Designing visuals using tools like DALL·E, Midjourney, and Canva AI
Creating branded assets and infographics automatically
Generating video scripts and voiceovers with AI
Workshop: Producing an AI-enhanced marketing visual

Personalization and Predictive Content Strategy

Using AI to analyze audience behavior and predict content performance
Dynamic personalization: tailoring messages in real-time
Case study: AI-driven personalization in global brand campaigns
Exercise: Designing a personalized content journey

AI-Enhanced SEO and Digital Optimization

Leveraging AI for keyword research, topic clustering, and SEO content planning
Automating content audits and identifying ranking opportunities
Integrating AI insights into website and social media optimization
Hands-on session: Building an AI-powered SEO content plan

Data-Driven Content Performance and Analytics

Understanding how AI processes marketing metrics and KPIs
Using AI tools (Google Analytics AI, HubSpot, ChatGPT) to interpret trends
Real-time campaign optimization through AI analysis
Activity: Using AI-generated insights to refine content strategy

Ethical AI Use and Brand Integrity

Maintaining authenticity and trust in AI-assisted content
Navigating plagiarism, bias, and misinformation in generative tools
Developing an ethical AI policy for marketing teams
Discussion: Human creativity vs. machine efficiency

Building Your AI-Driven Content Strategy

Aligning AI initiatives with organizational marketing goals
Structuring workflows that combine human and AI creativity
Creating an implementation roadmap for your marketing team
Final project: Presenting a complete AI-integrated marketing strategy

AI-Driven Content Creation and Strategy Course Instructor

Carlo Pepe

Carlo Pepe is an AI Business Consultant with a fervent passion for unlocking the business value of artificial intelligence. With a keen eye for emerging technologies, Carlo delves into the realm of Web 3.0, with a particular focus on Decentralized Finance (DeFi) applications built on Blockchain, liquidity pools, and the world of crypto.

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Course Dates: AI-Driven Content Creation and Strategy

This 2 day course is running at the Dusit D2 Kenz Hotel in Dubai on the dates below, please choose a date that suits you.

Wednesday 6th May 2026
Tuesday 18th August 2026
Tuesday 3rd November 2026

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