Introduction to Design Thinking
- Understanding the Design Thinking mindset and methodology.
- The five phases of Design Thinking: Empathize, Define, Ideate, Prototype, Test.
- Case studies of Design Thinking in action across various industries.
This method, celebrated for its user-centric problem-solving approach, integrates the art of creative thinking with the precision of analytical reasoning to forge breakthrough solutions. Participants will dive into a systematic exploration of complex challenges, learning to navigate ambiguity and unlock innovation across various contexts. The course encapsulates the essence of Design Thinking across its five phases—Empathize, Define, Ideate, Prototype, and Test. By engaging with real-world scenarios, interactive workshops, and collaborative projects, attendees will not only understand but also apply these phases to foster an innovative culture, deeply understand user needs, and iterate solutions rapidly and effectively. This comprehensive training is tailored for professionals across all industries who are seeking to drive significant impact in their fields through innovation.
Key Points:
- Grasp the fundamental concepts and five phases of Design Thinking.
- Develop a customer-centric approach to innovation.
- Enhance creative problem-solving and ideation skills.
- Learn rapid prototyping and testing methods.
Download the course guide
We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.
Course Content
Empathy and User-Centric Innovation
- Techniques for gaining deep user insights.
- Conducting empathy interviews and ethnographic research.
- Building user personas and empathy maps.
Defining the Problem
- Analyzing user research to define the core problem.
- Crafting problem statements that focus on user needs.
- Prioritizing challenges to tackle through innovation.
Ideation Techniques
- Leveraging divergent thinking to generate a broad range of ideas.
- Facilitating effective brainstorming sessions.
- Employing tools like mind mapping and SCAMPER.
Prototyping Solutions
- Translating ideas into tangible prototypes.
- Iterative design and low-fidelity prototyping.
- Encouraging feedback and learning through rapid iteration.
Testing and Feedback
- Designing effective tests to validate solutions.
- Gathering and interpreting user feedback.
- Refining prototypes based on testing outcomes.
Implementation Strategy
- Developing an actionable plan to implement solutions.
- Strategies for overcoming resistance to change.
- Measuring the impact and success of implemented solutions.
Fostering a Culture of Innovation
- Building a supportive environment for Design Thinking.
- Techniques for leading and managing creative teams.
- Embedding Design Thinking into organizational processes.
Advanced Design Thinking Tools
- Exploring advanced tools for deeper user insights.
- Service blueprinting and journey mapping.
- Scaling Design Thinking for complex organizational challenges.
Course Instructor
Egor Fedorov
Meet Egor, With over 11 years of illustrious experience working with leading automotive brands like BMW, MINI, and Audi across diverse global markets including Australia, New Zealand, and Dubai, Egor brings a wealth of knowledge to the training room.
Interested in what else we can offer you?
14 May 2024
Dusit D2 Kenz Hotel