Digital Sales Foundations
- Embracing the digital sales paradigm
- Understanding the buyer’s journey in the digital space
- Aligning sales strategies with online consumer behavior
Over two transformative days, the Digital Sales and Social Selling Mastery course equips sales professionals with the acumen to thrive in the digital sales ecosystem. This course converges the art of selling with the power of social media, enabling participants to craft an influential digital presence, engage prospects, and close sales effectively. It offers a deep dive into personal branding, advanced lead generation techniques, and the utilization of social platforms to forge meaningful business relationships. With practical tools and strategies, attendees will emerge as adept digital sellers poised to navigate and capitalize on the online sales landscape.
Key Points:
- Develop a deep understanding of digital marketing and social media tactics.
- Employ advanced strategies to captivate and grow target audiences.
- Assess and enhance business reputation through strategic digital campaigns.
- Gain proficiency in various social media platforms and advertising tools.
Download the course guide
We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.
Course Content
Strategic Personal Branding
- Personal branding essentials for sales success
- Creating a compelling online professional profile
- Strategies for ongoing brand management and reputation
Mastering Social Media for Sales
- In-depth exploration of key social platforms for sales
- Developing a consistent brand voice across channels
- Engaging content strategies to attract and retain prospects
Advanced Lead Generation
- Advanced techniques for leveraging social media insights
- Automating lead generation through digital tools
- Qualifying leads using social listening and analytics
Crafting Persuasive Digital Narratives
- The psychology behind effective digital storytelling
- Structuring your sales story for impact and engagement
- Multimedia storytelling: blogs, videos, and podcasts
Social Engagement and Relationship Building
- Building rapport and trust through consistent social engagement
- Social CRM strategies for a personalized customer journey
- Community management to foster brand advocates
The Art of the Digital Close
- Translating online interactions into sales
- Closing techniques for the digital buyer
- Creating compelling calls-to-action for diverse digital platforms
Measuring and Scaling Digital Sales Success
- Key performance indicators for digital sales
- Tools and technologies for measuring social selling success
- Scaling up digital sales strategies for business growth
Course Instructor
Wayne Denner
Wayne Denner, a digital marketing expert with 17+ years of experience, excels at merging digital and traditional marketing. His keen insights into emerging trends, social media dynamics, and a unique fusion of B2B and B2C approaches make his courses immersive experiences, transforming knowledge into actionable insights. Wayne's commitment is to elevate your digital marketing strategy, transcending traditional learning and propelling you into the art of digital marketing mastery.
Interested in what else we can offer you?
25 April 2024
Dusit D2 Kenz Hotel