Fundamentals of Business Writing
- The purpose and importance of business writing
- Recognizing and avoiding common writing mistakes
- Ensuring clarity and conciseness in business communication
The 2-day Business Writing Skills course aims to equip professionals with the essential writing tools and skills needed for clear, effective, and professional communication in a business setting. The course will guide participants through the principles of persuasive writing, teaching them how to structure their thoughts coherently, express ideas confidently, and eliminate language errors. Emphasizing real-life business scenarios, the course offers ample opportunities to apply learning through various writing exercises and practical assignments.
In addition to foundational writing techniques, the course will also cover advanced topics such as crafting compelling business proposals, writing impactful emails, and creating professional reports and presentations. Participants will learn strategies for adapting their writing style to different audiences and purposes, ensuring their messages are received and understood as intended. By the end of the course, attendees will be proficient in producing polished, professional documents that effectively communicate their ideas and contribute to their organization’s success.
Key Points:
- Master the fundamentals of clear and concise business writing for various formats.
- Develop skills to write persuasive business proposals, pitches, and technical documents.
- Gain proficiency in writing for digital platforms and managing public relations issues.
- Identify personal areas for improvement and formulate a plan for continuous writing skill development.
Download the course guide
We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.
Course Content
Writing Clear and Effective Emails
- Email etiquette and its role in business communication
- Structuring professional emails for clarity and impact
- Techniques for effective subject lines and call-to-action
Report Writing and Documentation
- Structuring business reports for effectiveness
- Use of graphics and data in report writing
- Proofreading and editing business documents
Writing for Digital Platforms
- Understanding the nuances of writing for social media, blogs, and websites
- Adapting your writing style for different digital platforms
- Creating compelling content that engages readers
Persuasive Business Writing
- Techniques for persuasive writing
- Crafting compelling business proposals and pitches
- Effective use of language and tone in persuasion
Technical Business Writing
- Explaining complex concepts in simple language
- Technical report writing and process documentation
- Tips and techniques for clear and concise technical writing
Writing for Public Relations
- Crafting press releases and public statements
- Using storytelling techniques in business writing
- Writing to manage crisis and public relations issues
Review and Action Planning
- Personalized feedback on writing assignments
- Identifying areas for improvement and setting writing goals
- Action plan for continuous development in business writing
Course Instructor
Niamh Briody Jordan
Niamh is an accomplished professional with a Bachelor of Education from Queen’s University Belfast and a Level 7 ILM Certificate in Executive Coaching and Mentoring. She serves as a UAE global ambassador for the Association for Coaching and actively engages as a community activist in various global learning communities.
Interested in what else we can offer you?
4 July 2024
Dusit D2 Kenz Hotel