Marketing Training Courses

Email Marketing Mastery

Dusit D2 Kenz Hotel

2 days

Email is still one of the most powerful marketing channels—when you use it strategically. This course shows you how to craft high-converting email campaigns with strong subject lines, personalised content, smart segmentation, automation, and analytics, so you can boost opens, clicks, and conversions while building stronger customer relationships.

Enquire about this course

Upcoming course dates:

  • Tuesday 28th April 2026

  • Thursday 18th June 2026

  • Tuesday 15th September 2026

Email Marketing Mastery, 2 day course in Dusit D2 Kenz Hotel, Dubai

The Email Marketing Mastery course is a two-day intensive designed to unlock the true power of email as a high-performing marketing channel.

This email training includes everything from crafting visually compelling campaigns to writing copy that drives opens, clicks, and conversions. You will learn how to optimise every element of your emails—design, segmentation, personalisation, automation, and analytics—so each campaign performs better than the last.

With expert guidance and hands-on practice, You will leave with actionable strategies, ready-to-use templates, and the confidence to create email campaigns that resonate with your audience and deliver measurable results.

Email Marketing Mastery Course Outline

  • Learn how to create visually appealing and high-performing email campaigns.
  • Master strategies for crafting compelling subject lines and engaging email content.
  • Understand how to optimize emails for increased open rates, clicks, and conversions.
  • Gain expertise in segmentation, personalization, and automation to enhance subscriber engagement.
  • Explore best practices for compliance, deliverability, and analytics tracking.

Download the Email Marketing Mastery course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

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Email Marketing Mastery Course Syllabus

2 day course in Dusit D2 Kenz Hotel, Dubai

Our detailed syllabus for the Email Marketing Mastery is designed to deliver a practical and engaging learning experience over a comprehensive 2-day curriculum. Hosted in Dusit D2 Kenz Hotel, our expert instructors will guide you through key modules and practical applications to ensure you gain the skills needed to excel. Read on for a detailed breakdown of the syllabus.

The Role of Email Marketing in Digital Strategy
  • Understand why email marketing remains a vital tool for businesses.
  • Explore the latest trends and innovations in email marketing.
  • Learn how email fits into a broader multi-channel marketing strategy.
  • Analyze case studies of successful email campaigns.
Crafting High-Converting Email Content
  • Learn the psychology behind persuasive email copy.
  • Explore techniques for writing engaging subject lines and preview text.
  • Understand how to structure emails for clarity, impact, and conversion.
  • Develop strategies for maintaining brand consistency across email campaigns.
Designing Visually Compelling Emails
  • Explore best practices for email design, layout, and mobile optimization.
  • Learn how to use images, CTAs, and whitespace effectively.
  • Understand the role of HTML vs. plain text emails.
  • Develop an email template that aligns with branding and audience preferences.
Segmentation and Personalization Strategies
  • Learn the importance of email segmentation and audience targeting.
  • Explore techniques for personalizing content to increase engagement.
  • Understand behavioral triggers and how to automate personalized experiences.
  • Develop a segmentation strategy to maximize campaign relevance.
Email Automation and Campaign Optimization
  • Learn how to set up automated email sequences (welcome, nurture, re-engagement).
  • Explore A/B testing techniques to refine subject lines, content, and CTAs.
  • Understand how to optimize send times for maximum engagement.
  • Develop an automation workflow to improve efficiency and effectiveness.
Email Analytics, Deliverability, and Compliance
  • Learn how to track key email marketing metrics (open rates, CTR, conversions).
  • Explore deliverability best practices to avoid spam filters.
  • Understand compliance requirements (GDPR, CAN-SPAM, and data privacy laws).
  • Develop an action plan for monitoring and optimizing email performance.

Email Marketing Mastery Course Instructor

Nada Dehni

Nada Dehni

Nada is a seasoned professional with a wealth of experience in training and development. With a strong background in strategic HR leadership and organizational agility, she has successfully led numerous training initiatives aimed at enhancing workplace performance and fostering a culture of continuous improvement.

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Course Dates: Email Marketing Mastery

This 2 day course is running at the Dusit D2 Kenz Hotel in Dubai on the dates below, please choose a date that suits you.

  • Tuesday 28th April 2026

  • Thursday 18th June 2026

  • Tuesday 15th September 2026

Testimonials from Our Valued Clients

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Some other providers courses can be quite a chore! However, I felt fully engaged and excited by all the new selling tools I have...

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Instead of just telling me what to do, they showed us how to do it as well as why to do it. They used real-life experiences...

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