Introduction to Integrated Marketing Strategies
- Understanding integrated marketing communication (IMC)
- The evolution of marketing strategies in the digital age
- Overview of various marketing channels and their roles
This three-day Integrated Marketing Strategies workshop is designed to provide participants with a deep understanding of how to coordinate and streamline marketing efforts across various channels. This course emphasizes the importance of creating cohesive marketing campaigns that maintain a uniform brand story, whether it’s expressed through social media, traditional print, or digital formats. Attendees will learn techniques for ensuring that every element of their marketing strategy is aligned, thereby maximizing reach and enhancing the return on investment. The training combines theoretical frameworks with practical applications, enabling participants to apply these strategies effectively in their respective organizations.
We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.
19 August 2024
Dusit D2 Kenz Hotel