Marketing

LinkedIn Leaders

6 May 2025

Dusit D2 Kenz Hotel

2 days

LinkedIn is more than just a professional networking site—it’s a powerful tool for personal branding, lead generation, and career growth. This course helps participants refine their LinkedIn presence by optimizing profiles, expanding their networks, and crafting engaging content. Attendees will learn how to leverage LinkedIn’s tools for business development, personal branding, and professional networking. The course also covers best practices for algorithm-friendly content, thought leadership, and audience engagement. By the end of the program, participants will have a clear strategy for growing their influence and unlocking LinkedIn’s full potential.

Enquire about this course

The LinkedIn Leaders course is a two-day interactive program designed to help professionals, business owners, and industry leaders maximize their presence on the world’s largest professional network. LinkedIn has become a powerful tool for personal branding, networking, and lead generation, and this course provides participants with the latest strategies, tools, and best practices for leveraging the platform effectively. Attendees will learn how to build a strong personal brand, create engaging content, connect with the right people, and develop meaningful relationships that drive business and career growth. Through hands-on exercises and real-world case studies, participants will leave with an actionable LinkedIn strategy tailored to their professional goals.

Key Points:
  • Develop a compelling personal brand on LinkedIn to increase visibility and credibility.
  • Learn how to create and share content that engages and adds value to your network.
  • Master networking strategies to connect with industry leaders, clients, and decision-makers.
  • Gain insights into LinkedIn lead generation and business development techniques.

Download the course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

Course Guide Thumbnail

Course Content

The Power of LinkedIn for Professional Growth
  • Explore the role of LinkedIn in career advancement, networking, and business growth.
  • Understand LinkedIn’s features, including profile optimization and engagement strategies.
  • Learn the psychology behind LinkedIn networking and relationship-building.
  • Discuss real-world examples of professionals who have leveraged LinkedIn successfully.
Optimizing Your LinkedIn Profile for Impact
  • Learn how to craft a compelling LinkedIn headline and summary.
  • Explore best practices for showcasing experience, skills, and endorsements.
  • Understand the importance of profile visuals, including banners and profile pictures.
  • Optimize LinkedIn’s “Featured” and “Recommendations” sections for credibility.
Content Creation and Thought Leadership
  • Learn how to create valuable and engaging LinkedIn posts and articles.
  • Explore different content formats, including text posts, videos, and LinkedIn newsletters.
  • Understand how to use storytelling and insights to enhance audience engagement.
  • Develop a personal content strategy to establish thought leadership.
Mastering LinkedIn Networking and Relationship Building
  • Learn strategies for connecting with key industry professionals and decision-makers.
  • Explore techniques for writing effective connection requests and follow-ups.
  • Understand LinkedIn Groups, Events, and direct messaging for professional engagement.
  • Develop a plan for building and nurturing long-term LinkedIn relationships.
LinkedIn for Business Development and Lead Generation
  • Explore LinkedIn’s tools for business growth, including Sales Navigator and LinkedIn Ads.
  • Learn how to identify and engage with potential clients or partners.
  • Understand how to leverage LinkedIn search and advanced filtering techniques.
  • Develop strategies for converting connections into business opportunities.
LinkedIn Analytics and Strategy Optimization
  • Learn how to track engagement and measure the success of LinkedIn activities.
  • Explore LinkedIn’s analytics tools for personal and business accounts.
  • Understand how LinkedIn’s algorithm works and how to maximize visibility.
  • Develop a long-term LinkedIn strategy for consistent growth and impact.
Course Instructor

Wayne Denner

Wayne Denner

Wayne Denner, a digital marketing expert with 17+ years of experience, excels at merging digital and traditional marketing. His keen insights into emerging trends, social media dynamics, and a unique fusion of B2B and B2C approaches make his courses immersive experiences, transforming knowledge into actionable insights. Wayne's commitment is to elevate your digital marketing strategy, transcending traditional learning and propelling you into the art of digital marketing mastery.

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6 May 2025

Dusit D2 Kenz Hotel

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