Introduction to AI in Marketing
- Overview of AI technologies in the marketing context
- The evolution and future trajectory of AI in marketing
- Fundamental concepts of machine learning and data science
The “Marketing in the Age of AI” course is a three-day intensive program designed to explore the transformative impact of artificial intelligence on the marketing field. This course introduces participants to cutting-edge AI technologies such as machine learning, predictive analytics, and chatbots, which are revolutionizing marketing strategies. Attendees will gain practical knowledge on leveraging AI for enhanced customer personalization, efficient advertisement allocation, and accurate trend forecasting. This course is an essential journey for marketing professionals seeking to stay ahead in the rapidly evolving digital era, equipping them with the skills to become innovators in AI-driven marketing.
Key Points:
- Understanding AI's role and potential in modern marketing strategies.
- Mastering AI tools for predictive analytics and customer insights.
- Enhancing personalization in marketing campaigns using AI technologies.
- Learning efficient ad allocation strategies through AI-powered tools.
Download the course guide
We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.
Course Content
AI-Driven Predictive Analytics
- Understanding predictive analytics in customer behavior
- Tools and techniques for implementing predictive models
- Case studies of successful predictive analytics applications
Personalization with AI
- Crafting personalized marketing campaigns using AI
- Enhancing customer engagement through tailored content
- Using AI to understand customer preferences and behaviors
AI in Digital Advertising
- AI applications in programmatic advertising and ad placement
- Strategies for efficient ad spending and ROI optimization
- Analyzing ad performance using AI-driven insights
Chatbots and Customer Interaction
- Implementing chatbots for improved customer service
- Designing AI-powered chatbots for marketing purposes
- Best practices in chatbot-human interaction dynamics
AI and Social Media Marketing
- Leveraging AI for social media trend analysis and engagement
- Automated content creation and curation for social media
- Monitoring and managing brand reputation using AI tools
AI for Market Trend Forecasting
- Techniques for utilizing AI in market research and forecasting
- Analyzing market trends and consumer behavior
- Preparing for future market shifts using AI-driven insights
Ethical Considerations and Data Privacy
- Navigating the ethical implications of AI in marketing
- Understanding data privacy and regulatory compliance
- Building trust in AI applications among consumers
Integrating AI into Existing Marketing Strategies
- Practical steps for incorporating AI into current marketing plans
- Overcoming challenges in adopting AI technologies
- Case studies of successful AI integration in marketing
AI-Powered Content Creation and Optimization
- Using AI for dynamic content generation
- AI tools for SEO and content optimization
- Measuring content performance with AI analytics
Workshop and Practical Sessions
- Hands-on exercises with AI marketing tools
- Group projects to design an AI-driven marketing campaign
- Interactive sessions for problem-solving and creative brainstorming
The Future of Marketing with AI
- Anticipating future trends in AI and marketing
- Preparing for continuous learning and adaptation in AI
- Developing a mindset for innovation and experimentation in AI marketing
Course Instructor
Carlo Pepe
Carlo Pepe is an AI Business Consultant with a fervent passion for unlocking the business value of artificial intelligence. With a keen eye for emerging technologies, Carlo delves into the realm of Web 3.0, with a particular focus on Decentralized Finance (DeFi) applications built on Blockchain, liquidity pools, and the world of crypto.
Interested in what else we can offer you?
7 April 2025
Dusit D2 Kenz Hotel