Neuro-Marketing and Emotional Engagement, 2 day course in Dusit D2 Kenz Hotel, Dubai

Through practical exercises, case studies, and real-world applications, participants will discover how to use sensory triggers, storytelling, and behavioral data to design marketing campaigns that resonate on an emotional and psychological level—transforming how brands communicate, connect, and convert.

Neuro-Marketing and Emotional Engagement Course Outline

Understand the neuroscience behind consumer perception, memory, and decision-making.
Identify emotional triggers that influence brand loyalty and purchasing behavior.
Design emotionally engaging marketing messages that connect at both conscious and subconscious levels.
Apply neuro-marketing tools and data insights to refine content and campaigns.
Use sensory marketing and storytelling to enhance brand experiences.
Build marketing strategies grounded in empathy, authenticity, and emotional resonance.

Download the Neuro-Marketing and Emotional Engagement course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

Neuro-Marketing and Emotional Engagement Course Syllabus

2 day course in Dusit D2 Kenz Hotel, Dubai

Our detailed syllabus for the Neuro-Marketing and Emotional Engagement is designed to deliver a practical and engaging learning experience over a comprehensive 2-day curriculum. Hosted in Dusit D2 Kenz Hotel, our expert instructors will guide you through key modules and practical applications to ensure you gain the skills needed to excel. Read on for a detailed breakdown of the syllabus.

Introduction to Neuro-Marketing and Consumer Psychology

The science of how the brain processes marketing messages
Emotional vs. rational decision-making: understanding the balance
The role of the subconscious mind in brand perception
Case study: How top global brands use neuro-marketing insights

The Neuroscience of Emotion and Engagement

Exploring brain responses to emotional marketing
Understanding mirror neurons and empathy in consumer connection
The power of emotional storytelling in brand recall
Exercise: Mapping emotional touchpoints in your customer journey

Cognitive Biases and Behavioral Triggers

Key psychological biases that shape buying behavior (anchoring, framing, loss aversion, etc.)
Leveraging social proof and trust to influence customer decisions
Behavioral nudges: subtle ways to guide consumer choices
Workshop: Applying behavioral triggers to campaign design

Building Emotionally Intelligent Brands

The role of brand personality and tone in emotional engagement
Crafting messages that evoke joy, curiosity, and belonging
Avoiding emotional manipulation and building authentic trust
Group activity: Designing an “emotion map” for your brand

Sensory Marketing and Experience Design

How the five senses influence customer perception and loyalty
Using visuals, sound, and texture to create memorable brand moments
Exploring cross-sensory marketing experiences (e.g., retail and digital)
Case study: Multisensory marketing success stories

Storytelling and Emotional Framing in Campaigns

Structuring stories that activate emotional and neural responses
Using framing and sequencing to shape customer perception
Emotional arcs: guiding customers from awareness to advocacy
Exercise: Crafting a brand story using neuro-marketing principles

Data, AI, and Predictive Emotional Analytics

How AI tools are used to analyze emotional responses and consumer sentiment
Tracking engagement through eye-tracking, EEG, and facial coding
Using data insights to personalize emotional experiences at scale
Discussion: The ethics of emotion-driven marketing in the AI age

Designing Emotionally Engaging Campaigns

Integrating neuroscience and psychology into marketing strategy
Building campaigns that drive trust, memory, and action
Workshop: Create and present an emotionally intelligent campaign strategy
Peer feedback and group review

Neuro-Marketing and Emotional Engagement Course Instructor

Nada Dehni

Nada is a seasoned professional with a wealth of experience in training and development. With a strong background in strategic HR leadership and organizational agility, she has successfully led numerous training initiatives aimed at enhancing workplace performance and fostering a culture of continuous improvement.

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Course Dates: Neuro-Marketing and Emotional Engagement

This 2 day course is running at the Dusit D2 Kenz Hotel in Dubai on the dates below, please choose a date that suits you.

Tuesday 19th May 2026
Monday 3rd August 2026
Monday 9th November 2026

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