Sales Training Courses
Dusit D2 Kenz Hotel
2 days
You may not have “sales” in your job title, but you’re selling ideas, projects, and recommendations every day. This practical course helps non-sales professionals influence decisions, handle objections, and communicate with confidence—without feeling pushy or “too salesy.”
Upcoming course dates:
Monday 8th December 2025
Monday 26th January 2026
Wednesday 6th May 2026
Sales for Non-Sales People is a two-day, highly practical course for professionals who don’t have “sales” in their job title but still need to win support, gain buy-in, and influence decisions. This sales training for non-sales staff focuses on real situations—meeting clients, pitching projects internally, and managing stakeholders—so you can confidently sell your ideas, products, or services without feeling “too salesy.”
Through this sales for non salespeople training, you will master the fundamentals of selling for non salespeople: understanding customer needs, asking better questions, crafting compelling messages, and presenting with impact. You will also build confidence in negotiation, learn to use emotional intelligence in conversations, manage relationships more effectively, and handle objections smoothly—so you leave with practical skills you can apply immediately in any sales-related interaction.
We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.
Our detailed syllabus for the Sales for Non-Salespeople is designed to deliver a practical and engaging learning experience over a comprehensive 2-day curriculum. Hosted in Dusit D2 Kenz Hotel, our expert instructors will guide you through key modules and practical applications to ensure you gain the skills needed to excel. Read on for a detailed breakdown of the syllabus.
Graham Chambers
Graham is a seasoned trainer with a unique blend of expertise in sales, leadership, technical training, and project management. He has trained over 1000 individuals across diverse industries in the MENA region. His training is customized to suit each client’s needs and focuses on practical insights and skills that are transferable across different domains.
Why Trust ISM Training?
of ISM graduates say our course helped them get a promotion.
said that their training helped then increase their salary.
of graduates want to study more of our courses.
Our graduates are working in some of the biggest companies worldwide, companies like...
This 2 day course is running at the Dusit D2 Kenz Hotel in Dubai on the dates below, please choose a date that suits you.
Monday 8th December 2025
Monday 26th January 2026
Wednesday 6th May 2026
Thursday 23rd July 2026
Monday 14th September 2026
Tuesday 8th December 2026
Discover the transformative experiences our clients have had with our training programs.
Hear directly from those who have unlocked their potential and achieved remarkable success.
Some other providers courses can be quite a chore! However, I felt fully engaged and excited by all the new selling tools I have...
Daniel Graham
Instead of just telling me what to do, they showed us how to do it as well as why to do it. They used real-life experiences...
Sujit Nair
The training was delivered in an easy to absorb manner and focused on all the key areas...
Paul Baker CFP
