Sales

Sales for Non-Salespeople

6 May 2025

Dusit D2 Kenz Hotel

2 days

Many professionals engage in selling without realizing it—whether pitching ideas, negotiating internally, or working with clients. This course is designed for those who don’t have a formal sales role but need to influence, persuade, and communicate effectively. Participants will learn how to understand customer needs, craft compelling messages, and build rapport in professional interactions. The course also covers negotiation skills, overcoming objections, and developing a confident, authentic sales approach. By applying these strategies, attendees will be able to sell ideas, improve collaboration, and drive success in their roles.

Enquire about this course

The Sales for Non-Salespeople course is a two-day interactive program designed for professionals who do not have a traditional sales role but need to influence, persuade, and sell their ideas, products, or services. Whether engaging with clients, pitching projects internally, or managing stakeholders, sales skills are essential for achieving professional success. Participants will explore the fundamentals of sales, develop effective communication techniques, and build confidence in negotiating and presenting ideas. The course also covers emotional intelligence, customer relationship management, and strategies for handling objections, ensuring that attendees leave with practical, applicable skills to thrive in any sales-related interaction.

Key Points:
  • Understand the fundamentals of sales and their relevance across professional roles.
  • Learn to communicate persuasively and build strong customer relationships.
  • Develop emotional intelligence to navigate sales conversations effectively.
  • Gain confidence in presenting, negotiating, and handling objections.

Download the course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

Course Guide Thumbnail

Course Content

The Fundamentals of Sales for Non-Sales Professionals
  • Understand the role of sales skills in various professional settings.
  • Explore the psychology behind why people buy and how decisions are made.
  • Learn how to identify customer needs and provide value-driven solutions.
  • Discuss common misconceptions about sales and how to overcome them.
Building Customer Relationships and Trust
  • Learn how to establish credibility and rapport with clients and stakeholders.
  • Explore active listening techniques to better understand customer needs.
  • Develop trust-based sales approaches that focus on long-term engagement.
  • Practice building authentic relationships that lead to business success.
Effective Communication and Persuasion
  • Understand the principles of persuasive communication.
  • Learn how to adapt messaging based on audience needs and personality styles.
  • Explore storytelling techniques to make sales pitches more compelling.
  • Develop strategies for overcoming resistance and influencing decisions.
The Art of Presenting and Pitching Ideas
  • Learn how to structure an impactful presentation with clarity and confidence.
  • Explore best practices for engaging an audience and maintaining attention.
  • Develop techniques to handle nerves and project authority.
  • Practice delivering short pitches and receiving constructive feedback.
Negotiation Strategies for Non-Sales Professionals
  • Understand the fundamentals of negotiation and how to reach win-win outcomes.
  • Learn how to navigate objections and difficult conversations.
  • Explore techniques for handling pricing discussions and value-based selling.
  • Develop confidence in closing deals and securing buy-in from stakeholders.
Emotional Intelligence and Adaptability in Sales
  • Explore the role of emotional intelligence in influencing and selling.
  • Learn how to manage personal emotions and respond to customer cues.
  • Develop adaptability to tailor approaches based on different personalities.
  • Understand how to build long-term professional relationships through empathy.
Course Instructor

Graham Chambers

Graham Chambers

Graham is a seasoned trainer with a unique blend of expertise in sales, leadership, technical training, and project management. He has trained over 1000 individuals across diverse industries in the MENA region. His training is customized to suit each client's needs and focuses on practical insights and skills that are transferable across different domains.

plus icon

Interested in what else we can offer you?

6 May 2025

Dusit D2 Kenz Hotel

    Get in touch

    Advance your career and achieve your goals

    Enter your details below & we will be in touch to discuss how we can help