Four crucial steps to radically improve your sales pitch

06-03-12 Alison Parker 0 comment

Despite local differences in etiquette, it doesn’t matter if  you want to improve your sales skills in Dubai, London, or Singapore there are four main elements that will improve your sales technique.

1. Be the Adult in the Room

The successful salesperson knows that when they sit down to talk to a client about a product or service, they are the expert in the room on that product or service.

Your customer may have researched you and called you into a meeting, they may know a lot about the different kinds of products available in your industry, but essentially it is you, the company salesperson who knows most about your company’s offering. And if you don’t, you shouldn’t be in the meeting in the first place.

By understanding that you are the most knowledgeable person on your service, you can talk with confidence and be able to show why it’s the right fit for the customer.

2. You are there to sell a product, not make a friend

Getting too close and personal with people in business is not what makes a great salesperson. That doesn’t mean you are have to be cold and impersonal, it means you have to remember the difference between making a friend and making a sale.

3. Ditch the Ego

Johnny Bravo

An over-sized ego could land you in hot water!

Too much bravado, over-confidence or excessive ostentation from you will be off-putting to potential customers. When you walk into a meeting there will be plenty of egos in there already, you don’t need to add yours to the mix. By turning down the volume on you the salesperson, you allow your product or service to get a greater slice of the attention, so it becomes the star of the show.

That doesn’t mean you forget the first point of being the adult in the room: you know your product and you know how it will benefit the customer.

4. Question, then Listen and Watch

One of the big mistakes a salesperson can make is to do all the talking. Firstly, many people think they’ve told you everything about themselves or their business, but every successful salesperson knows that very often the customer hasn’t told the whole story. By asking questions you learn a lot more about what the company needs from your product.

You may think that you have a good idea of how the company can use your products, but by asking the right questions and listening to their answers, by the end of the conversation you will learn what they really need.

Not only does listening to what people say, and watching their body language, give you a better understanding of how you can help that company with your services, it also shows that you have a real interest in their business. That interest will earn you, the salesperson, more respect from the room, and as a consequence you’ve just added a level of respect for your product.

To learn more about how you can really improve your sales technique, the Institute of Sales and Marketing offer professional level courses for successful sales skills in Dubai. Find out more and book a place today http://www.ismdubai.com/

 

 

Sources:

http://www.ismdubai.com

http://blogs.hbr.org/cs/2011/06/the_seven_personality_traits_o.html



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