Psychology of Persuasion in Modern Sales, 2 day course in Dusit D2 Kenz Hotel, Dubai

Through a mix of case studies, practical exercises, and live role-play scenarios, participants will learn to read emotional cues, frame compelling messages, and apply psychological principles to close more sales. The course equips attendees with tools to influence authentically, build trust rapidly, and move from transactional selling to meaningful, persuasive engagement.

Psychology of Persuasion in Modern Sales Course Outline

Understand the psychological triggers behind customer decision-making.
Use persuasion techniques rooted in trust, reciprocity, and credibility.
Frame offers and solutions to appeal to both logic and emotion.
Recognize different buyer personalities and adapt communication accordingly.
Apply ethical influence strategies to create long-term client relationships.
Overcome resistance and objections using behavioral insights.

Download the Psychology of Persuasion in Modern Sales course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

Psychology of Persuasion in Modern Sales Course Syllabus

2 day course in Dusit D2 Kenz Hotel, Dubai

Our detailed syllabus for the Psychology of Persuasion in Modern Sales is designed to deliver a practical and engaging learning experience over a comprehensive 2-day curriculum. Hosted in Dusit D2 Kenz Hotel, our expert instructors will guide you through key modules and practical applications to ensure you gain the skills needed to excel. Read on for a detailed breakdown of the syllabus.

The Science of Decision-Making in Sales

How customers make buying decisions: logic vs. emotion
Understanding cognitive biases that influence purchasing behavior
The role of trust, emotion, and perceived value in persuasion
Activity: Identifying the emotional motivators of your clients

Building Credibility and Trust Through Psychology

The neuroscience of trust and its impact on sales success
Establishing authority without arrogance
Using empathy and authenticity as persuasion tools
Role-play: Establishing trust in the first 90 seconds

The Six Principles of Persuasion

Exploring Robert Cialdini’s six laws: reciprocity, consistency, social proof, authority, liking, and scarcity
Applying these principles ethically in real sales conversations
Workshop: Turning persuasion theory into actionable selling behavior
Case study: How top brands use persuasion psychology

Emotional Intelligence in Persuasive Selling

Recognizing and managing emotions in the sales process
Reading non-verbal cues and emotional responses from clients
Adapting your persuasion approach based on emotional intelligence
Activity: Using active listening and empathy to influence outcomes

Framing and Storytelling for Influence

The art of framing messages to shift perception and value
Storyselling: Using stories to make data memorable and persuasive
Crafting emotional arcs that lead to commitment
Practice: Delivering a persuasive sales story

Personality-Based Persuasion

Understanding different buyer personality types and motivations
Adapting communication style for maximum influence
Tailoring your persuasive approach to analytical, expressive, or amiable clients
Group exercise: Building personalized persuasion strategies

Overcoming Resistance and Objections

Identifying the psychological roots of objections
Using reframing, anchoring, and empathy to neutralize resistance
Transforming “no” into “not yet” through influence techniques
Simulation: Handling difficult clients using persuasion psychology

Ethical Persuasion and Sustainable Influence

The fine line between persuasion and manipulation
Building long-term relationships through integrity and value
Creating “win-win” outcomes that drive repeat business
Final exercise: Crafting a personal persuasion action plan

Psychology of Persuasion in Modern Sales Course Instructor

Mark Sclaire

Mark, a 15+ year sales veteran, bridges British and Middle Eastern selling techniques to empower sales teams. His training covers skills, structure, and motivation, with a mission to rejuvenate the industry and ignite brilliance in salesmanship.

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Course Dates: Psychology of Persuasion in Modern Sales

This 2 day course is running at the Dusit D2 Kenz Hotel in Dubai on the dates below, please choose a date that suits you.

Monday 30th March 2026
Tuesday 2nd June 2026
Tuesday 4th August 2026
Tuesday 3rd November 2026

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This course is running on these dates:

Monday 30th March 2026
Tuesday 2nd June 2026
Tuesday 4th August 2026
Tuesday 3rd November 2026

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Psychology of Persuasion in Modern Sales