Sales

The Art of Negotiation

20 October 2025

Dusit D2 Kenz Hotel

2 days

This 2-day course is designed to help individuals and organizations enhance their negotiation skills. Participants will learn about the different types of negotiations, how to plan for negotiations, and the key components of a successful negotiation. The course will also cover how beliefs and emotions can impact the negotiation process and provide a toolbox of influencing skills to help achieve consistent and positive results. This program is ideal for sales professionals, business owners, and anyone looking to improve their negotiation skills.

Enquire about this course

The Art of Negotiation course is an in-depth 2-day program designed to enhance your negotiation skills and strategic acumen. This course immerses participants in the world of negotiation, offering practical strategies and effective communication techniques applicable in various negotiation scenarios. Tailored to provide a blend of theoretical insights and ample practical application, this course focuses on developing a nuanced understanding of negotiation dynamics. Participants will engage in real-life simulations, role-plays, and interactive discussions, allowing them to experiment and refine negotiation techniques that align with their personal style. Ideal for professionals across fields who wish to gain a competitive edge in negotiation and conflict resolution, this course promises a transformative learning experience.

Key Points:
  • Master the essential principles and strategies of effective negotiation.
  • Develop skills in reading and influencing others during negotiations.
  • Learn to adapt negotiation tactics to diverse scenarios and contexts.
  • Enhance communication skills for clearer, more persuasive negotiation interactions.

Download the course guide

We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.

Course Guide Thumbnail

Course Content

Foundations of Effective Negotiation
  • Understanding the key elements of successful negotiations
  • Analyzing different negotiation styles and their impacts
  • The psychology behind negotiation and decision-making
Preparing for Negotiations
  • Strategies for thorough preparation and research
  • Setting clear objectives and identifying BATNA (Best Alternative to a Negotiated Agreement)
  • Understanding and analyzing the other party’s position
Communication Skills in Negotiation
  • Techniques for active listening and persuasive communication
  • The role of body language and non-verbal cues in negotiation
  • Overcoming communication barriers and building rapport
Advanced Negotiation Techniques
  • Employing advanced negotiation tactics for complex scenarios
  • Navigating multi-party negotiations and cultural differences
  • Managing and resolving conflicts during negotiations

 

Real-Life Negotiation Scenarios
  • Engaging in simulated negotiations based on real-world scenarios
  • Analyzing and learning from negotiation outcomes
  • Feedback and discussion for continuous improvement
Ethical and Practical Considerations
  • Understanding the ethical dimensions of negotiation
  • Practical tips for maintaining professionalism and integrity
  • Developing a personal action plan for ongoing negotiation skill development
Course Instructor

Mark Sclaire

Mark Sclaire

Mark, a 15+ year sales veteran, bridges British and Middle Eastern selling techniques to empower sales teams. His training covers skills, structure, and motivation, with a mission to rejuvenate the industry and ignite brilliance in salesmanship.

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20 October 2025

Dusit D2 Kenz Hotel

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