10 Ways to Improve Sales Performance in Dubai: Tips from ISM Training Experts

23 March 2023

As a business owner or sales professional in Dubai, you understand the importance of achieving high sales performance. Sales are the lifeblood of any organization, and without them, it is impossible to grow and achieve your goals. Fortunately, there are many ways to improve your sales performance, and in this blog, we’ll provide you with ten tips from the experts at ISM Training.

Set Realistic Goals:
The first step in improving your sales performance is to set realistic and achievable goals. This will help you to focus your efforts and ensure that you are working towards specific targets.

Know Your Target Market:
To be successful in sales, you must understand your target market. This means knowing their needs, preferences, and pain points. This knowledge will allow you to tailor your sales pitch to their specific needs.

Build Strong Relationships:
Building strong relationships with your customers is key to achieving high sales performance. This involves taking the time to listen to their concerns, being responsive to their needs, and providing exceptional customer service.

Develop Effective Sales Skills:
Effective sales skills are crucial to success in sales. This involves being able to identify customer needs, present your product or service effectively, and close the deal.

Leverage Technology:
Technology has revolutionised the sales industry, and it is essential to leverage it to improve your sales performance. This includes using customer relationship management (CRM) software, email marketing tools, and social media platforms.

Focus on Customer Retention:
Acquiring new customers is important, but it is equally important to retain existing customers. This involves providing exceptional customer service, offering loyalty rewards, and creating a positive customer experience.

Continuously Learn and Improve:
The sales industry is constantly evolving, and it is essential to continuously learn and improve your skills. This involves attending sales training courses, reading industry publications, and seeking feedback from your customers.

Be Persistent:
Persistence is key to achieving high sales performance. This means not giving up after the first rejection and continuing to follow up with potential customers until you close the deal.

Work Collaboratively:
Sales is not a one-person job, and it is essential to work collaboratively with your team to achieve success. This involves sharing best practices, providing feedback, and supporting each other.

Measure and Analyse Your Results:
Finally, it is essential to measure and analyse your sales results. This will allow you to identify areas of improvement and adjust your strategies accordingly.


According to a recent study by, one of the top job sites in the Middle East, sales and business development were the most in-demand job roles in Dubai in 2021, with over 34% of employers citing these as their top hiring priority. This demonstrates the importance of having strong sales skills in Dubai’s competitive business environment.

Furthermore, a study by McKinsey & Company found that high-performing sales teams are 50% more likely to meet or exceed their sales quotas compared to average-performing teams. This highlights the importance of investing in sales training and development to improve performance.

At ISM Training, we have helped numerous businesses and professionals in Dubai improve their sales performance through our dynamic and instructive sales training courses. Our courses are designed to provide practical insights and skills that can be immediately applied in real-life sales situations. We also offer bespoke in-house courses that are tailored to meet your specific business needs.

Through our experience and expertise, we have seen firsthand the positive impact that sales training can have on sales performance. By implementing the ten tips we have shared in this blog and investing in sales training, you can improve your sales performance, meet or exceed your sales quotas, and achieve greater business success in Dubai’s competitive market.

Improving sales performance is crucial for business success in Dubai. By setting realistic goals, knowing your target market, building strong relationships, developing effective sales skills, leveraging technology, focusing on customer retention, continuously learning and improving, being persistent, working collaboratively, and measuring and analysing your results, you can achieve success in sales. By partnering with ISM Training, you can access expert sales training that will equip you with the skills and knowledge needed to succeed in sales in Dubai.




  1. (2021). Top jobs in Dubai for 2021. Retrieved from
  2. McKinsey & Company. (2019). The business value of B2B sales training. Retrieved from



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