We offer a full range of Digital Marketing Courses to help you
advance your career, achieve your goals
Discover the essential and cutting-edge digital marketing skills at the Institute of Sales & Marketing. Our courses are consistently updated to align with industry changes and incorporate the latest developments, providing you with the most current industry insights. Taught by experienced professionals actively engaged in the field, our programs guarantee that you receive up-to-date and pertinent knowledge.
Digital Marketing & Social Media Masterclass
3 day training programme | Dusit D2 Kenz Hotel, Dubai
Embark on an immersive journey into the heart of digital marketing with our 3-day Digital Marketing and Social Media Masterclass. Designed for aspiring and seasoned marketers alike, this comprehensive program unravels the complexities of the digital marketing ecosystem. From the basics of crafting an online brand identity to the intricacies of executing high-impact digital campaigns, this course covers it all.
Participants will delve into critical aspects of digital advertising, social media strategy, content marketing, and analytics.
Key objectives
- Master the fundamentals of digital marketing and social media strategies to enhance online presence
- Develop skills to create compelling digital content tailored to specific audiences across various platforms
- Learn to utilize key digital marketing tools and techniques for effective campaign management and optimization
- Gain insights into measuring and analyzing digital campaign performance using analytics
What will I learn?
- Fundamentals of Digital Marketing
- Crafting Effective Digital Campaigns
- Social Media Strategy and Management
- Content Marketing and Storytelling
- SEO and SEM Techniques
- Email Marketing and Automation
- Analytics and Data-Driven Decision Making
- Emerging Trends and Future of Digital Marketing
- Practical Application and Real-World Case Studies
Marketing in the Age of AI
3 day training programme | Dusit D2 Kenz Hotel, Dubai
The “Marketing in the Age of AI” course is a three-day intensive program designed to explore the transformative impact of artificial intelligence on the marketing field. This course introduces participants to cutting-edge AI technologies such as machine learning, predictive analytics, and chatbots, which are revolutionizing marketing strategies.
This course is an essential journey for marketing professionals seeking to stay ahead in the rapidly evolving digital era, equipping them with the skills to become innovators in AI-driven marketing.
Key objectives
- Understanding AI’s role and potential in modern marketing strategies
- Mastering AI tools for predictive analytics and customer insights
- Enhancing personalization in marketing campaigns using AI technologies
- Learning efficient ad allocation strategies through AI-powered tools
What will I learn?
- Introduction to AI in Marketing
- AI-Driven Predictive Analytics
- Personalization with AI
- AI in Digital Advertising
- Chatbots and Customer Interaction
- AI and Social Media Marketing
- AI for Market Trend Forecasting
- Ethical Considerations & Data Privacy
- Integrating AI into Existing Marketing Strategies
- AI-Powered Content Creation & Optimization
- Workshop and Practical Sessions
- The Future of Marketing with AI
Integrated Marketing Strategies
3 day training programme | Dusit D2 Kenz Hotel, Dubai
Over a comprehensive three-day workshop, participants will acquire the skills to synchronize their marketing endeavors across diverse channels. The objective is to design unified campaigns that project a consistent brand narrative, irrespective of the medium—be it social media, print, or digital.
Attendees will depart with the expertise to ensure that every marketing component operates harmoniously, amplifying both reach and return on investment.
Key objectives
- Grasp the fundamentals and importance of integrated marketing communication
- Develop skills to create and manage cohesive marketing campaigns across various channels
- Understand how to maintain brand consistency across different media platforms
- Learn to effectively measure and analyze the impact of integrated marketing strategies
What will I learn?
- Introduction to Integrated Marketing Strategies
- Developing an Integrated Marketing Plan
- Digital Marketing Integration
- Social Media Integration
- Traditional Media and PR Integration
- Analytics and Measurement
- Customer Experience and Engagement
- Challenges and Solutions in IMC
- Emerging Trends and Technologies
- Workshop and Group Activities
- Creating a Cohesive Brand Identity
- Execution and Management of Campaigns
Brand Storytelling
2 day training programme | Dusit D2 Kenz Hotel, Dubai
Narrative marketing is a powerful tool in today’s brand-centric world. Over the span of two days, participants will be immersed in the art of storytelling tailored for businesses. The course focuses on creating impactful brand narratives that not only captivate but also build enduring loyalty, giving companies a competitive edge.
By understanding and leveraging the essential elements that render stories unforgettable, attendees will be equipped to craft messages that deeply resonate with their target audience.
Key objectives
- Understand the role of storytelling in contemporary marketing and brand building
- Learn the key elements of compelling storytelling and narrative construction
- Develop skills to craft engaging and authentic brand stories
- Explore methods to align brand narratives with audience expectations and emotions
What will I learn?
- The Power of Storytelling in Branding
- Crafting Your Brand’s Story
- Connecting with Your Audience
- Storytelling Across Different Platforms
- Visual Storytelling Essentials
- Brand Storytelling and Digital Marketing
- Measuring Storytelling Impact
- Case Studies and Practical Exercises
Upcoming Digital Marketing Course Dates;
Digital Marketing and Social Media Masterclass
4 February 2025 - More info & book
14 May 2025 - More info & book
17 September 2025 - More info & book
9 December 2025 - More info & book
Digital Marketing and Social Media Masterclass
4 February 2025 - More info & book
14 May 2025 - More info & book
17 September 2025 - More info & book
9 December 2025 - More info & book
Why Trust ISM Training?
Over 20,000+ graduates
Have advanced their career with ISM Training
89%
of ISM graduates say our course helped them get a promotion.
76%
said that their training helped then increase their salary.
97%
of graduates want to study more of our courses.
Our graduates are working in some of the biggest companies worldwide, companies like...
We let our graduates do the talking...
Download Our Digital Marketing Brochures
Master the cutting edge tools of the trade
At ISM, we don't just teach you the theory, but also empower you with hands-on experience using the latest tools in the industry.
In the fast-evolving landscape of digital marketing, staying ahead requires proficiency in cutting-edge tools and platforms. Our courses are designed to equip you with the practical skills needed to navigate and utilize these tools effectively.
Our courses offer practical exercises and real-world scenarios to ensure you not only learn about these tools but also master their application. Elevate your digital marketing skills by enrolling in our courses today, and gain the confidence to navigate the dynamic digital landscape armed with the latest tools and techniques.
Learn from the best in the business! Our digital marketing courses are not just about mastering tools; they are led by established professionals who bring real-world knowledge and expertise to the table. Our trainers have hands-on experience using the very tools they teach, providing you with insights that go beyond the textbooks.
Our Digital Marketing Course Schedule
Explore our comprehensive schedule for 2024 and find the perfect digital marketing course for you. Our courses are designed to equip you with the latest strategies and techniques in digital marketing. Don't miss out on this opportunity to boost your skills and take your career to the next level.
| Course Title | Start Date | Duration | |
|---|---|---|---|
| Marketing in the Age of AI | 4 December 2024 | 3 days | More Info and Booking |
| Brand Storytelling | 13 January 2025 | 2 days | More Info and Booking |
| Digital Marketing and Social Media Masterclass | 4 February 2025 | 3 days | More Info and Booking |
| Marketing in the Age of AI | 7 April 2025 | 3 days | More Info and Booking |
| Brand Storytelling | 22 April 2025 | 2 days | More Info and Booking |
| Digital Marketing and Social Media Masterclass | 14 May 2025 | 3 days | More Info and Booking |
| Marketing in the Age of AI | 1 July 2025 | 3 days | More Info and Booking |
| Brand Storytelling | 7 July 2025 | 2 days | More Info and Booking |
| Marketing in the Age of AI | 15 September 2025 | 3 days | More Info and Booking |
| Digital Marketing and Social Media Masterclass | 17 September 2025 | 3 days | More Info and Booking |
| Brand Storytelling | 24 November 2025 | 2 days | More Info and Booking |
| Digital Marketing and Social Media Masterclass | 9 December 2025 | 3 days | More Info and Booking |
| Marketing in the Age of AI | 10 December 2025 | 3 days | More Info and Booking |
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