We offer a full range of Digital Marketing Courses to help you
advance your career, achieve your goals
Discover the essential and cutting-edge digital marketing skills at the Institute of Sales & Marketing. We provide a blend of in-house and corporate marketing training tailored to your team’s needs. Our courses are consistently updated to align with industry changes and incorporate the latest developments, providing you with the most current industry insights. Taught by experienced professionals actively engaged in the field, our programs guarantee that you receive up-to-date and pertinent knowledge.
Digital Marketing & Social Media Masterclass
3 day training programme | Dusit D2 Kenz Hotel, Dubai
Embark on an immersive journey into the heart of digital marketing with our 3-day Digital Marketing and Social Media Masterclass. Designed for aspiring and seasoned marketers alike, this comprehensive program unravels the complexities of the digital marketing ecosystem. From the basics of crafting an online brand identity to the intricacies of executing high-impact digital campaigns, this course covers it all.
Participants will delve into critical aspects of digital advertising, social media strategy, content marketing, and analytics.
Key objectives
- Master the fundamentals of digital marketing and social media strategies to enhance online presence
- Develop skills to create compelling digital content tailored to specific audiences across various platforms
- Learn to utilize key digital marketing tools and techniques for effective campaign management and optimization
- Gain insights into measuring and analyzing digital campaign performance using analytics
What will I learn?
- Fundamentals of Digital Marketing
- Crafting Effective Digital Campaigns
- Social Media Strategy and Management
- Content Marketing and Storytelling
- SEO and SEM Techniques
- Email Marketing and Automation
- Analytics and Data-Driven Decision Making
- Emerging Trends and Future of Digital Marketing
- Practical Application and Real-World Case Studies
Marketing in the Age of AI
3 day training programme | Dusit D2 Kenz Hotel, Dubai
The Marketing in the Age of AI course is a three-day intensive program designed to explore the transformative impact of artificial intelligence on the marketing field. This course introduces participants to cutting-edge AI technologies such as machine learning, predictive analytics, and chatbots, which are revolutionizing marketing strategies.
This course is an essential journey for marketing professionals seeking to stay ahead in the rapidly evolving digital era, equipping them with the skills to become innovators in AI-driven marketing.
Key objectives
- Understanding AI’s role and potential in modern marketing strategies
- Mastering AI tools for predictive analytics and customer insights
- Enhancing personalization in marketing campaigns using AI technologies
- Learning efficient ad allocation strategies through AI-powered tools
What will I learn?
- Introduction to AI in Marketing
- AI-Driven Predictive Analytics
- Personalization with AI
- AI in Digital Advertising
- Chatbots and Customer Interaction
- AI and Social Media Marketing
- AI for Market Trend Forecasting
- Ethical Considerations & Data Privacy
- Integrating AI into Existing Marketing Strategies
- AI-Powered Content Creation & Optimization
- Workshop and Practical Sessions
- The Future of Marketing with AI
Email Marketing Mastery
2 day training programme | Dusit D2 Kenz Hotel, Dubai
Over this intensive two-day Email Marketing Mastery workshop, participants will develop the skills needed to plan, execute, and optimize high-performing email marketing campaigns. This course focuses on creating consistent, targeted email communications that align seamlessly with wider marketing strategies and brand messaging.
By the end of the programme, attendees will be able to design email campaigns that engage audiences, nurture leads, and drive measurable results—ensuring every message contributes effectively to increased reach, conversions, and return on investment.
Key objectives
- Learn how to create visually appealing and high-performing email campaigns
- Master strategies for crafting compelling subject lines and engaging email content
- Understand how to optimize emails for increased open rates, clicks, and conversions
- Gain expertise in segmentation, personalization, and automation to enhance subscriber engagement
- Explore best practices for compliance, deliverability, and analytics tracking
What will I learn?
- The Role of Email Marketing in Digital Strategy
- Crafting High-Converting Email Content
- Designing Visually Compelling Emails
- Segmentation and Personalization Strategies
- Email Automation and Campaign Optimization
- Email Analytics, Deliverability, and Compliance
Brand Storytelling
2 day training programme | Dusit D2 Kenz Hotel, Dubai
Narrative marketing is a powerful tool in today’s brand-centric world. Over the span of two days, participants of our Brand Storytelling course will be immersed in the art of storytelling tailored for businesses. This digital marketing course in Dubai focuses on creating impactful brand narratives that not only captivate but also build enduring loyalty, giving companies a competitive edge.
By understanding and leveraging the essential elements that render stories unforgettable, attendees will be equipped to craft messages that deeply resonate with their target audience.
Key objectives
- Understand the role of storytelling in contemporary marketing and brand building
- Learn the key elements of compelling storytelling and narrative construction
- Develop skills to craft engaging and authentic brand stories
- Explore methods to align brand narratives with audience expectations and emotions
What will I learn?
- The Power of Storytelling in Branding
- Crafting Your Brand’s Story
- Connecting with Your Audience
- Storytelling Across Different Platforms
- Visual Storytelling Essentials
- Brand Storytelling and Digital Marketing
- Measuring Storytelling Impact
- Case Studies and Practical Exercises
AI-Driven Content Creation and Strategy
2 day training programme | Dusit D2 Kenz Hotel, Dubai
AI-driven content creation has become a powerful advantage in today’s digital-first, brand-led marketplace. Over the course of two days, participants of our AI-Driven Content Creation and Strategy course will explore how artificial intelligence can be used to ideate, generate, optimise, and scale content across multiple channels.
This course focuses on developing data-informed content strategies that maintain brand voice while improving efficiency, relevance, and engagement. By understanding how to combine human creativity with AI tools, attendees will be equipped to produce high-impact content that resonates with target audiences and supports long-term business growth.
Key objectives
- Understand the role of AI in shaping modern marketing strategies
- Use AI tools for content ideation, creation, editing, and optimization
- Develop audience-targeted campaigns through predictive analytics and personalization
- Leverage AI for SEO, social media, and email marketing performance
- Create a data-driven, scalable content strategy aligned with brand goals
- Evaluate ethical and creative implications of AI-generated marketing content
What will I learn?
- The Future of AI in Marketing
- AI Tools for Creative Ideation and Content Development
- Visual and Multimedia Content with AI
- Personalization and Predictive Content Strategy
- AI-Enhanced SEO and Digital Optimization
- Data-Driven Content Performance and Analytics
- Ethical AI Use and Brand Integrity
- Building Your AI-Driven Content Strategy
Neuro-Marketing and Emotional Engagement
2 day training programme | Dusit D2 Kenz Hotel, Dubai
Neuro-marketing and emotional engagement play a critical role in influencing consumer decision-making in today’s competitive, brand-driven marketplace. Over the course of two days, participants of our Neuro-Marketing and Emotional Engagement course will explore how psychological principles, neuroscience, and emotional triggers shape buying behaviour and brand perception.
This course focuses on understanding how emotions drive attention, trust, and loyalty, and how businesses can design marketing messages that connect on a deeper, subconscious level. By learning how to apply neuro-marketing techniques ethically and effectively, attendees will be equipped to create campaigns that resonate more strongly with target audiences and deliver lasting commercial impact.
Key objectives
- Understand the neuroscience behind consumer perception, memory, and decision-making
- Identify emotional triggers that influence brand loyalty and purchasing behavior
- Design emotionally engaging marketing messages that connect at both conscious and subconscious levels
- Apply neuro-marketing tools and data insights to refine content and campaigns
- Use sensory marketing and storytelling to enhance brand experiences
- Build marketing strategies grounded in empathy, authenticity, and emotional resonance
What will I learn?
- Introduction to Neuro-Marketing and Consumer Psychology
- The Neuroscience of Emotion and Engagement
- Cognitive Biases and Behavioral Triggers
- Building Emotionally Intelligent Brands
- Sensory Marketing and Experience Design
- Storytelling and Emotional Framing in Campaigns
- Data, AI, and Predictive Emotional Analytics
- Designing Emotionally Engaging Campaigns
Upcoming Digital Marketing Course Dates
Digital Marketing and Social Media Masterclass
3 February 2026 - More info & book
11 May 2026 - More info & book
14 September 2026 - More info & book
8 December 2026 - More info & book
Email Marketing Mastery
28 April 2026 - More info & book
18 June 2026 - More info & book
15 September 2026 - More info & book
AI-Driven Content Creation and Strategy
6 May 2026 - More info & book
18 August 2026 - More info & book
3 November 2026 - More info & book
Neuro-Marketing and Emotional Engagement
19 May 2026 - More info & book
3 August 2026 - More info & book
9 November 2026 - More info & book
Why Trust ISM Training?
Over 20,000+ graduates
Have advanced their career with ISM Training
89%
of ISM graduates say our course helped them get a promotion.
76%
said that their training helped then increase their salary.
97%
of graduates want to study more of our courses.
Our graduates are working in some of the biggest companies worldwide, companies like...
We let our graduates do the talking...
Download Our Digital Marketing Brochures
Master the cutting edge tools of the trade
At ISM, we don't just teach you the theory, but also empower you with hands-on experience using the latest tools in the industry.
In the fast-evolving landscape of digital marketing, staying ahead requires proficiency in cutting-edge tools and platforms. Our courses are designed to equip you with the practical skills needed to navigate and utilize these tools effectively.
Our courses offer practical exercises and real-world scenarios to ensure you not only learn about these tools but also master their application. Elevate your digital marketing skills by enrolling in our courses today, and gain the confidence to navigate the dynamic digital landscape armed with the latest tools and techniques.
Learn from the best in the business! Our digital marketing courses are not just about mastering tools; they are led by established professionals who bring real-world knowledge and expertise to the table. Our trainers have hands-on experience using the very tools they teach, providing you with insights that go beyond the textbooks.
Our Digital Marketing Course Schedule
Explore our comprehensive schedule for 2026 and find the perfect digital marketing course for you. Our courses are designed to equip you with the latest strategies and techniques in digital marketing. Don't miss out on this opportunity to boost your skills and take your career to the next level.
| Course Title | Start Date | Duration | |
|---|---|---|---|
| Digital Marketing and Social Media Masterclass | 3 February 2026 | 3 days | More Info and Booking |
| Marketing in the Age of AI | 7 April 2026 | 3 days | More Info and Booking |
| Brand Storytelling | 21 April 2026 | 2 days | More Info and Booking |
| Email Marketing Mastery | 28 April 2026 | 2 days | More Info and Booking |
| AI-Driven Content Creation and Strategy | 6 May 2026 | 2 days | More Info and Booking |
| Digital Marketing and Social Media Masterclass | 11 May 2026 | 3 days | More Info and Booking |
| Neuro-Marketing and Emotional Engagement | 19 May 2026 | 2 days | More Info and Booking |
| Email Marketing Mastery | 18 June 2026 | 2 days | More Info and Booking |
| Marketing in the Age of AI | 1 July 2026 | 3 days | More Info and Booking |
| Brand Storytelling | 20 July 2026 | 2 days | More Info and Booking |
| Neuro-Marketing and Emotional Engagement | 3 August 2026 | 2 days | More Info and Booking |
| AI-Driven Content Creation and Strategy | 18 August 2026 | 2 days | More Info and Booking |
| Digital Marketing and Social Media Masterclass | 14 September 2026 | 3 days | More Info and Booking |
| Email Marketing Mastery | 15 September 2026 | 2 days | More Info and Booking |
| Marketing in the Age of AI | 28 September 2026 | 3 days | More Info and Booking |
| AI-Driven Content Creation and Strategy | 3 November 2026 | 2 days | More Info and Booking |
| Neuro-Marketing and Emotional Engagement | 9 November 2026 | 2 days | More Info and Booking |
| Brand Storytelling | 23 November 2026 | 2 days | More Info and Booking |
| Digital Marketing and Social Media Masterclass | 8 December 2026 | 3 days | More Info and Booking |
| Marketing in the Age of AI | 14 December 2026 | 3 days | More Info and Booking |
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