Sales Training Courses
Dusit D2 Kenz Hotel
2 days
This course dives deep into the psychological principles that influence buying decisions, equipping sales professionals with techniques to build trust, persuade effectively, and close deals with confidence. Participants will explore emotional intelligence, body language, and cognitive biases that impact sales interactions. The course also provides strategies for handling objections and adapting communication styles to different buyer personas. By mastering the psychology behind sales, participants will improve engagement, increase conversions, and build long-lasting client relationships.
Upcoming course dates:
Tuesday 4th November 2025
The Psychology of Sales is a practical, advanced two-day course for sales professionals. It shows that selling is not only about products or scripts—it is about people. You will learn how customer motivations, emotions, and decision-making shape every conversation.
We focus on simple, proven psychological principles you can use immediately. You will practice reading buyer personalities, adjusting your communication style, and managing the balance of power in meetings. You will also learn how to spot common thinking biases, build trust quickly, and guide conversations with effective body language.
Through real-world scenarios, interactive exercises, and clear case studies, you will learn to build strong rapport, handle objections with confidence, and position yourself as a trusted advisor—not just a seller. By the end, you will be ready to create more impactful sales engagements that improve conversion rates and support long-term client relationships.
We offer a comprehensive curriculum that covers all of the essential topics. Our experienced instructors will provide you with the support and guidance that you need to succeed.
Our detailed syllabus for the The Psychology of Sales is designed to deliver a practical and engaging learning experience over a comprehensive 2-day curriculum. Hosted in Dusit D2 Kenz Hotel, our expert instructors will guide you through key modules and practical applications to ensure you gain the skills needed to excel. Read on for a detailed breakdown of the syllabus.
Mark Sclaire
Mark, a 15+ year sales veteran, bridges British and Middle Eastern selling techniques to empower sales teams. His training covers skills, structure, and motivation, with a mission to rejuvenate the industry and ignite brilliance in salesmanship.
Why Trust ISM Training?
of ISM graduates say our course helped them get a promotion.
said that their training helped then increase their salary.
of graduates want to study more of our courses.
Our graduates are working in some of the biggest companies worldwide, companies like...
This 2 day course is running at the Dusit D2 Kenz Hotel in Dubai on the dates below, please choose a date that suits you.
Tuesday 4th November 2025
Discover the transformative experiences our clients have had with our training programs.
Hear directly from those who have unlocked their potential and achieved remarkable success.
Some other providers courses can be quite a chore! However, I felt fully engaged and excited by all the new selling tools I have...
Daniel Graham
Instead of just telling me what to do, they showed us how to do it as well as why to do it. They used real-life experiences...
Sujit Nair
The training was delivered in an easy to absorb manner and focused on all the key areas...
Paul Baker CFP
