9 marketing skills of successful entrepreneurs

26 June 2014


Every entrepreneur knows that building a business from scratch is pretty similar in Dubai, Pretoria, or New York: it’s all about marketing.

1. Get the branding right

Entrepreneurs know the key to great marketing starts with a memorable name and great brand identity. Whether it takes a day or a month, spend time creating a name and a great back story to your brand. It has to be something your target market will identify with quickly.

2. Use social media wisely

Social media is now a cornerstone to marketing a business, and successful entrepreneurs research thoroughly before stepping into the social media pool. Don’t just look the big social media brands, your niche may have customers in more location based social media. And if you don’t know your Twitter from your Dribble, get yourself on a course and educate yourself.

3. Find a mentor

The best entrepreneurs know that a mentor is a key ingredient to their success. Whether for finances, boardroom tactics, or marketing, they’ll provide insightful advice to keep you on track.

Don’t expect the mentor to do all the work for you. Do your research and find out as much as you can about the market your aiming at, then go to a mentor with very precise questions you can’t find the answer to anywhere else.

4. Design the best website

Shoddy websites are an instant turn off, and good entrepreneurs know not to hire their cousin/mate/friend of a friend. Find a professional web developer who produces excellent websites that look as good on a mobile as they do on a desktop.

5. Great online content

A great looking website is only the beginning. Your site has to have ‘sticky content’. A marketing term for content that is interesting enough for your potential customers to ‘stick’ around.

Only you know what your product/service is capable of, so you have to translate this into an easy-to-use shop, great blog, fun/serious (depending on your audience) videos, tutorials, e-books: create excellent content and make that site work hard for your marketing strategy.

6. Create a mobile strategy

The use of mobile phones has soared, so harness that power and build a mobile strategy to help customers connect easily with your business. Whether it’s making it easy for they to buy your products on their phones, to reach out to them with a neat little game, order support at the touch of a button, or load up your latest fashion line: every mobile strategy is different, so research how you want to use it to market yourself effectively.

7. Be seen

Don’t be shy get your talents out into the open !

Entrepreneurs aren’t shy. They get out there and meet their customers face-to-face. Don’t hang back and let someone else sell your business for you. Get stuck in and be seen at conferences, on the street stall, in the board room, on the radio, in the papers and on TV. When it comes to marketing, entrepreneurs get stuck in.

8. Find the Free (that doesn’t break the bank)

Everyone likes a bit of free thrown into their shopping basket: free delivery over x amount, free three months support, or buy one get one free. Find what you can give for free and use it as a marketing ploy

9. Get the customers involved

Whether it’s a product or a service, the best way to get people interested is to let them experience it directly. Have you developed a new drink? Take it to the people and let them try it: demos at shows, a cart next to a popular shopping area, take into people’s homes and offices. Be imaginative. Have a new type of software to help businesses streamline their systems? Go to conferences and sponsor a coffee stand, provide free workshops, give talks, arrange to go and talk directly to businesses in their offices.

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