Certified by the Institute of Sales & Marketing

Sales Training Courses

  • Boost Sales: Increase your conversion & revenue with our proven strategies
  • Learn from Experts: Gain current techniques from industry leaders
  • Hands-On Training: Benefit from in-person, interactive sessions for accelerated learning

We offer a full range of Sales Training Courses to help you

advance your career, achieve your goals

Embark on a transformative journey in the realm of sales through our Sales Training Courses at the Institute of Sales & marketing. Stay at the forefront of industry trends as our courses, curated by seasoned professionals actively engaged in the field, deliver the latest strategies and insights. Our commitment to staying current ensures that you acquire the essential skills and knowledge vital for success in today’s competitive sales landscape. Elevate your sales prowess with us and unlock new opportunities for professional growth and achievement.

Hephzibah Praise
Hephzibah Praise
2023-10-27
Great Course Offered by ISM, John Bentley was an amazing instructor extremely patient, clear, and engaging. A very knowledgeable and especially enjoyed how he leveraged his knowledge to make the class interesting” !! His methodical and well explained approach was incredible.” He explained the material in a very easy and understandable way and was very outgoing and helpful with regard to any questions we had. "I truly enjoyed this course.” Regards, Dubai Airwing
caroline ding
caroline ding
2023-10-25
The interpersonal communication training is amazing ! It changes the perceptive. Great session with very engaging, passionate and inspiring teacher Danos Parpotta. I loved the session - learned so much. Thank a lot for the shared knowledge so we can be conscious and aware about it.
Eddy Ammar
Eddy Ammar
2023-10-25
I was assigned this training with ISM by my company without knowing what I was getting into. I was pleasantly surprised to learn so much more about communication styles, personality types, and cultural differences which I can apply. Amazing and engaging training with Danos!
Helma Brunel
Helma Brunel
2023-10-25
Really nice training, with interesting activities. A good way to learn but also network!
AlMukhtar ABOREBEA
AlMukhtar ABOREBEA
2023-10-25
Loved every second of this training, it was informative and fun. Thank you
Anuranj Nair
Anuranj Nair
2023-10-25
One of the best training sessions
Stefany Bourdages
Stefany Bourdages
2023-10-25
Amazing training on intepersonnal skills with instructor Danos. Learned a lot about me and how to improve communication skills.
Maitha B
Maitha B
2023-10-13
The training was very motivational and taught me that nothing is hard to do. If you want it then do it. It let me have a wider vision of life and what I could do in the future aswell as how to handle customers especially angry ones and we dont have to take it personally. I will definitely recommend the training to others and hope to attend more of these motivated trainings.

The Art of Negotiation

2 day training programme | Dusit D2 Kenz Hotel, Dubai

The Art of Negotiation course is an in-depth 2-day program designed to enhance your negotiation skills and strategic acumen. This course immerses participants in the world of negotiation, offering practical strategies and effective communication techniques applicable in various negotiation scenarios. Tailored to provide a blend of theoretical insights and ample practical application, this course focuses on developing a nuanced understanding of negotiation dynamics.

Participants will engage in real-life simulations, role-plays, and interactive discussions, allowing them to experiment and refine negotiation techniques that align with their personal style. Ideal for professionals across fields who wish to gain a competitive edge in negotiation and conflict resolution, this course promises a transformative learning experience.

Key objectives

  • Master the essential principles and strategies of effective negotiation
  • Develop skills in reading and influencing others during negotiations
  • Learn to adapt negotiation tactics to diverse scenarios and contexts
  • Enhance communication skills for clearer, more persuasive negotiation interactions

What will I learn?

  • Foundations of Effective Negotiation
  • Preparing for Negotiations
  • Communication Skills in Negotiation
  • Advanced Negotiation Techniques
  • Real-Life Negotiation Scenarios
  • Ethical and Practical Considerations

Public Speaking & Presentation Skills

3 day training programme | Dusit D2 Kenz Hotel, Dubai

This comprehensive 3-day course on Public Speaking and Presentation Skills is meticulously designed to transform participants into confident, effective public speakers. Covering crucial aspects such as mastering nerves, crafting world-class presentations, and commanding room presence, the program focuses on developing the skills needed to deliver persuasive and impactful presentations. Participants will be immersed in hands-on learning experiences, including practical exercises, to enhance their speaking and presentation abilities.

This course is ideal for anyone seeking to boost their public speaking capabilities, whether for professional advancement or personal growth. With expert guidance and a supportive learning environment, attendees will practice, receive constructive feedback, and learn valuable insights to refine their technique and communication style.

Key objectives

  • Overcome public speaking anxiety and master nerves for confident delivery
  • Develop skills to design and structure world-class presentations
  • Learn techniques to command room presence and engage audiences effectively
  • Acquire strategies for delivering convincing presentations that persuade and resonate with audiences

What will I learn?

  • Mastering Nerves and Building Confidence
  • Designing Effective Presentations
  • Commanding Room Presence
  • Delivering Persuasive Presentations
  • Advanced Presentation Skills
  • Practice and Feedback Sessions
  • Final Presentation and Review

Advanced Selling Skills

2 day training programme | Dusit D2 Kenz Hotel, Dubai

Our Advanced Selling Skills course is a progressive, 2-day program designed to transform traditional sales approaches and align them with the contemporary commercial landscape. This course is tailored to empower sales professionals with cutting-edge techniques and strategies for effective relationship building, making them invaluable assets to their customers. Participants will delve into innovative selling methodologies, focusing on understanding and meeting the evolving needs of clients.

This experience is geared towards enhancing participants’ perspectives on sales engagements, enabling them to navigate sales processes with greater insight, skill, and a profound understanding of customer requirements. Ideal for those aiming to exceed sales targets, this course offers the tools and knowledge to drive business growth and achieve outstanding sales results.

Key objectives

  • Develop a modern approach to selling that emphasizes relationship building and customer value
  • Acquire advanced techniques to grow business and exceed sales targets
  • Shift perspective on the sales process to focus on deep understanding of customer needs
  • Master the art of navigating sales engagements with insight and skill

What will I learn?

  • Transforming the Sales Approach
  • Understanding Customer Needs
  • Advanced Sales Techniques
  • Navigating the Sales Process
  • Personal Development in Sales
  • Building Customer Value

Providing World Class Customer Service

2 day training programme | Dusit D2 Kenz Hotel, Dubai

The Providing World-Class Customer Service course is a comprehensive 2-day program tailored to enhance customer service representatives’ understanding and application of exceptional service practices. Participants will dive into modern customer service strategies, the psychological underpinnings of consumer behavior, and the art of creating memorable customer experiences.

By exploring the multifaceted nature of customer interactions, this course equips attendees with the skills necessary to elevate their service to a world-class standard, ensuring customer satisfaction and loyalty in an increasingly competitive marketplace.

Key objectives

  • Master the principles of world-class customer service and the psychology behind consumer expectations
  • Develop strategies for effectively managing a range of customer service scenarios, including challenging situations
  • Enhance communication skills to interact with customers empathetically and professionally
  • Learn to leverage customer feedback for continuous improvement and service excellence

What will I learn?

  • Understanding the Modern Customer
  • Communication Excellence
  • Managing Customer Expectations
  • Dealing with Difficult Customers
  • Delivering a Personalized Service
  • Technology and Tools for Enhancing Service
  • Creating Loyalty Through Service
  • Continuous Improvement in Service Delivery

AI-Powered Sales Strategies

2 day training programme | Dusit D2 Kenz Hotel, Dubai

AI-Powered Sales Strategy is an innovative 2-day course crafted for sales professionals seeking to revolutionize their sales approach with artificial intelligence. This course offers a deep dive into the AI tools that are reshaping lead generation, customer relationship management, and predictive analytics in sales.

Attendees will learn how AI can not only streamline sales processes but also provide unparalleled insights into customer behavior and market trends. The course is designed to provide a balance of theoretical knowledge and practical application, ensuring that participants can integrate AI strategies into their sales toolkit effectively.

Key objectives

  • Understanding the role of AI in modern sales strategies and its benefits over traditional approaches
  • Exploring various AI tools and platforms applicable to sales functions, including CRM enhancements and lead scoring systems
  • Gaining proficiency in using AI for predictive analytics to forecast sales trends and customer behaviors
  • Learning how to implement AI solutions in existing sales processes without disruption and with maximum ROI

What will I learn?

  • Introduction to AI in Sales
  • AI-Driven Lead Generation
  • Customer Insights through AI
  • AI and CRM Integration
  • Predictive Sales Analytics
  • Sales Process Optimization with AI
  • Competitive Advantage through AI
  • Crafting Your AI-Powered Sales Plan

Storytelling Mastery

2 day training programme | Dusit D2 Kenz Hotel, Dubai

In the competitive realm of sales, the Storytelling Mastery for Sales course is an innovative two-day workshop designed to distinguish your approach through the ancient art of storytelling. This course will guide participants through the process of crafting and delivering captivating stories that resonate with their audience, turning standard sales pitches into memorable experiences.

By leveraging the psychological power of storytelling, sales professionals will learn to create narratives that inspire trust, foster emotional connections, and drive conversions.

Key objectives

  • Master the structure of an effective sales story, learning how to weave key selling propositions into a narrative that aligns with customer values and needs
  • Develop relatable characters and scenarios in your stories, ensuring they mirror the audience’s experiences and effectively utilize customer testimonials
  • Enhance audience engagement with advanced storytelling techniques, using voice modulation, pacing, and body language to add depth and impact to your narrative
  • Turn objections into storytelling opportunities, practicing real-time, role-play scenarios to gracefully navigate and address common sales challenges

What will I learn?

  • The Power of Storytelling in Sales
  • Building Your Story Framework
  • Character Development and Relatability
  • Engaging Your Audience
  • Refining Your Storytelling Technique
  • Overcoming Objections with Storytelling
  • The Digital Storytelling Advantage
  • Perfecting and Personalizing Your Story

Digital Sales & Social Selling

2 day training programme | Dusit D2 Kenz Hotel, Dubai

Over two transformative days, the Digital Sales and Social Selling Mastery course equips sales professionals with the acumen to thrive in the digital sales ecosystem. This course converges the art of selling with the power of social media, enabling participants to craft an influential digital presence, engage prospects, and close sales effectively.

It offers a deep dive into personal branding, advanced lead generation techniques, and the utilization of social platforms to forge meaningful business relationships. With practical tools and strategies, attendees will emerge as adept digital sellers poised to navigate and capitalize on the online sales landscape.

Key objectives

  • Develop a deep understanding of digital marketing and social media tactics
  • Employ advanced strategies to captivate and grow target audiences
  • Assess and enhance business reputation through strategic digital campaigns
  • Gain proficiency in various social media platforms and advertising tools

What will I learn?

  • Digital Sales Foundations
  • Strategic Personal Branding
  • Mastering Social Media for Sales
  • Advanced Lead Generation
  • Crafting Persuasive Digital Narratives
  • Social Engagement and Relationship Building
  • The Art of the Digital Close
  • Measuring and Scaling Digital Sales Success

Consultative Selling

2 day training programme | Dusit D2 Kenz Hotel, Dubai

This 2-day Consultative Selling Techniques course is meticulously crafted to elevate the sales approach of professionals to new levels of excellence. It focuses on refining the ability to understand and align with customer needs, fostering credibility, and enhancing communication strategies.

Participants will immerse themselves in learning to ask insightful questions, comprehend different personality types, and create personalized, value-driven solutions for clients. By the end of this course, attendees will possess a robust knowledge grid pertinent to their market, enabling them to consult with authority and deliver solutions that resonate with their customers’ unique challenges and aspirations.

Key objectives

  • Enhanced Customer Understanding: Gain the ability to deeply understand customer needs and wants through effective questioning and listening skills, leading to more tailored and effective sales solutions
  • Increased Credibility and Trust: Develop strategies to build and maintain credibility with clients, thereby enhancing trust and long-term customer relationships through a consultative approach
  • Effective Communication Mastery: Learn to adapt communication styles to different customer personalities and effectively articulate value propositions, ensuring clear and impactful interactions
  • Strategic Solution Presentation: Acquire skills to structure compelling solution presentations, backed by numerical data, to clearly demonstrate the benefits and effectively handle objections and resistance

What will I learn?

  • Principles of Consultative Selling
  • Customer Needs Analysis
  • Building Credibility with Clients
  • Effective Communication Skills
  • Presenting Solutions
  • Closing the Sale
  • Leveraging the Knowledge Grid
  • Advanced Consultative Strategies

We let our graduates do the talking...

Hephzibah Praise
Hephzibah Praise
2023-10-27
Great Course Offered by ISM, John Bentley was an amazing instructor extremely patient, clear, and engaging. A very knowledgeable and especially enjoyed how he leveraged his knowledge to make the class interesting” !! His methodical and well explained approach was incredible.” He explained the material in a very easy and understandable way and was very outgoing and helpful with regard to any questions we had. "I truly enjoyed this course.” Regards, Dubai Airwing
caroline ding
caroline ding
2023-10-25
The interpersonal communication training is amazing ! It changes the perceptive. Great session with very engaging, passionate and inspiring teacher Danos Parpotta. I loved the session - learned so much. Thank a lot for the shared knowledge so we can be conscious and aware about it.
Eddy Ammar
Eddy Ammar
2023-10-25
I was assigned this training with ISM by my company without knowing what I was getting into. I was pleasantly surprised to learn so much more about communication styles, personality types, and cultural differences which I can apply. Amazing and engaging training with Danos!
Helma Brunel
Helma Brunel
2023-10-25
Really nice training, with interesting activities. A good way to learn but also network!
AlMukhtar ABOREBEA
AlMukhtar ABOREBEA
2023-10-25
Loved every second of this training, it was informative and fun. Thank you
Anuranj Nair
Anuranj Nair
2023-10-25
One of the best training sessions
Stefany Bourdages
Stefany Bourdages
2023-10-25
Amazing training on intepersonnal skills with instructor Danos. Learned a lot about me and how to improve communication skills.
Maitha B
Maitha B
2023-10-13
The training was very motivational and taught me that nothing is hard to do. If you want it then do it. It let me have a wider vision of life and what I could do in the future aswell as how to handle customers especially angry ones and we dont have to take it personally. I will definitely recommend the training to others and hope to attend more of these motivated trainings.

Why Trust ISM Training?

Over 20,000+ graduates

Have advanced their career with ISM Training

89%

of ISM graduates say our course helped them get a promotion.

76%

said that their training helped then increase their salary.

97%

of graduates want to study more of our courses.

Our graduates are working in some of the biggest companies worldwide, companies like...

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Why attend a Sales Training course?

Attending an ISM sales course is a game-changer for any sales professional looking to elevate their career to the next level. These courses are designed not just to impart knowledge but to transform your approach to sales fundamentally. By diving deep into the latest sales techniques and strategies, you'll learn how to engage with clients more effectively, optimise your sales pitches, and close deals more efficiently.

This comprehensive skill set upgrade will directly translate into increased conversion rates, which in-turn means higher revenue and higher commissions for you. The practical, real-world insights and techniques you'll acquire are geared towards making an immediate impact on your sales performance, ensuring you can outperform your targets and set new benchmarks for success.

Whether you're looking to break into new markets, cultivate stronger relationships with your clients, or simply maximise your sales potential, the skills and insights gained from an ISM sales course will provide you with a solid foundation for success.

Reserve a place one of our sales courses today

Demand for our courses are high which is why we run multiple courses throughout the year. We encourage all prospective candidates to purchase a seat on our courses as soon as possible as places on our courses are limited and sell out quickly.

If you're looking to book training for your whole team, this is something we can accommodate for medium / large organisations. Simply get in touch with us and an ISM rep will arrange this for you and devise a personalised quote for your company.

Our Sales Training Course Schedule

Explore our 2024 Sales Training Courses, tailored to take your sales game to the next level. Seize the opportunity to boost your skills and your revenue and propel your career to new heights. Reserve your seat on one of our sales training courses and stay ahead in the competition.

Course Title Start Date Duration
Advanced Selling Skills 15 April 2024 2 days More Info and Booking
Public Speaking and Presentation Skills 16 April 2024 3 days More Info and Booking
Digital Sales and Social Selling 25 April 2024 2 days More Info and Booking
Providing World-Class Customer Service 1 May 2024 2 days More Info and Booking
The Art of Negotiation 8 May 2024 2 days More Info and Booking
Consultative Selling 13 May 2024 2 days More Info and Booking
AI-Powered Sales Strategies 3 June 2024 2 days More Info and Booking
Public Speaking and Presentation Skills 10 July 2024 3 days More Info and Booking
Advanced Selling Skills 15 July 2024 2 days More Info and Booking
Storytelling Mastery 22 July 2024 2 days More Info and Booking
The Art of Negotiation 1 August 2024 2 days More Info and Booking
Consultative Selling 5 August 2024 2 days More Info and Booking
Providing World-Class Customer Service 8 August 2024 2 days More Info and Booking
Advanced Selling Skills 2 September 2024 2 days More Info and Booking
AI-Powered Sales Strategies 5 September 2024 2 days More Info and Booking
Digital Sales and Social Selling 11 September 2024 2 days More Info and Booking
Storytelling Mastery 3 October 2024 2 days More Info and Booking
Public Speaking and Presentation Skills 7 October 2024 3 days More Info and Booking
Consultative Selling 14 October 2024 2 days More Info and Booking
The Art of Negotiation 4 November 2024 2 days More Info and Booking
Advanced Selling Skills 11 November 2024 2 days More Info and Booking
Digital Sales and Social Selling 13 November 2024 2 days More Info and Booking
Providing World-Class Customer Service 9 December 2024 2 days More Info and Booking

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