Every company in the world has been told they need to write a blog. But, do you really know why your Dubai marketing agency needs a regular blog? Or have you found yourself lost for what to write about?
Writing a blog is an excellent way to create real content on your website that appeals to your site visitors as well as to search engines. For search engines love new pages: it indicates a website is still in use, and they love indexing new pages. Blogs are also one of the cornerstones of social media marketing. With a blog you can draw attention to your website through all the other social media channels, improving your inbound links and thus, again, improving your rankings on search engines.
Here are some handy tips to help you keep your blog on track:
Make It Relevant
One of the worst mistakes you can make with your company blog is to talk about issues and events that are outside your knowledge base. If there is a major event in your industry, have an opinion. If there is a political or social issue that your company has no connection with, don’t blog about it.
You need to keep your blog consistent. Readers will grow accustomed to seeing your blog as a consistent source of information. If you write with authority on your subject, you will find that readers will come back every week to find out more. Deviate too frequently and you’ll confuse people and lose their attention.
Spread the Word
Don’t just write a blog, upload it to your site and leave it at that. Use other social media channels to ensure different types of readers get to know about it. Put a link to the blog page on Twitter, Facebook, LinkedIn and Google+. If you are a regular on forums where linking is permitted, put a link there as well.
Show, Don’t Tell
Although a company blog is generally a written format, don’t be afraid to get some pictures up there, or embed a video. Pictures and video can really liven up your blog posts. Don’t use them in place of the written word all the time, but the occasional pictures or video will bring it life.
If you have a new product, service, menu, put a picture of it on your site and, if you feel it might attract attention, put it up on Pinterest as well. If you have a video of the product in action, even better, embed it into your blog as well as putting it up on YouTube.
If you want to keep people engaged in your blog, make sure you publish it every week. Every day would be great as well, but daily blogging is a huge task and requires having someone whose sole job it is to do your social media. So once a week is an easy ask. Once a month is too infrequent for blogging, but it is perfect timing for sending out a newsletter rounding up the month’s blogs and any other news your company has for your clients and customers.
Keep a schedule
It’s far easier to write a schedule of blogs for the next 8 weeks than trying to come up with ideas every week. Write out what needs to be highlighted each week to coincide with product launches, company events, industry events and news. A schedule also gives you the flexibility to change if something unexpected happens that you feel needs blogging about urgently.
So next time you’re feeling a little stuck for inspiration for your Dubai restaurant blog (and if you do have a restaurant or clothes boutique, Pinterest is a great way of showing your latest creation), open up Word, write a schedule and you’ll soon discover there is more to write about that you imagined.