Did you know that 77% of people experience anxiety around public speaking? Yet mastering this one skill can dramatically boost your career, confidence and influence.
It is an essential skill for professionals across industries. In simple terms, public speaking is the act of addressing an audience effectively.
Whether you are leading a team meeting, pitching a new idea, or delivering a speech, strong oratory skills can help you make a lasting impression.
In this guide, we will explore what public speaking is, why it is important, and how to improve your oratory skills. This ability will help you land better jobs, build confidence, and connect with others.
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What is public speaking?
At its core, public speaking is about engaging your audience.
It is not just about conveying information — it is about connecting with people. A successful speech communicates thoughts, ideas, and emotions in a way that resonates with listeners.
This involves more than just words, for example your:
- Tone,
- Pace,
- Gestures,
- Facial expressions, and
- Overall body language.
Together, these elements can help you build credibility, inspire action, and leave a lasting impact.
Why is public speaking important?
Great public speakers combine compelling content with effective delivery.
Even the most powerful message can fall flat if it is delivered poorly — people may lose interest or misunderstand your point.
Preparation is key. In fact, 90% of anxiety before making a presentation comes from a lack of preparation.
Consider these questions before stepping on stage:
- How large is the audience?
- What is the size and layout of the room?
- Will you use a microphone or other equipment?
- Are you presenting with visual aids?
- Who is in your audience?
Visualising the event and understanding your audience helps tailor your speech accordingly.
A talk for a small group of schoolchildren will differ from a presentation at a corporate summit or scientific conference.
During your presentation, pay attention to audience feedback — both verbal and non-verbal. Are they engaged and nodding, or distracted and restless?
Use this information to adapt in real-time. You might shorten your talk, ask questions, or switch up your energy if you sense their attention is fading.
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Fear of public speaking
Although public speaking comes with a variety of advantages, some people are terrified of it.
It might be that simply thinking of speaking in front of an audience makes you shiver and your palms sweat. Your tongue turns into a knot, your mouth gets dry, and you forget a speech that was perfect when you did it in your bathroom.
If that is the case, you are not alone. In fact, about 90% of the population experience some sort of a “shyness” to do with public speaking. Thankfully, there are many strategies to implement, including:
- Practicing
- Deep breathing exercises
- Starting small
- Embracing mistakes
- Focusing on the message
With the right training and correct strategies, you will be able to tackle public speaking and boost your confidence.
Read our guide to tackling a fear of public speaking for more expert advice.
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Elements of public speaking
Several key elements make up an effective public speech. Here is what to focus on:
- Speaker – Confidence, clarity, and presence
- Message – Relevant and engaging content
- Audience – Know who you are speaking to
- Channel – Voice, gestures, visuals
- Feedback – Observe reactions and adjust
- Environment/Setting – Venue, tech, and environment
- Purpose – Inform, inspire, persuade, or entertain
- Content Structure – Clear intro, body, and conclusion
Read our guide to public speaking for tips on how to become a great speaker.
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Why public speaking skills are important for leaders
Successful public speaking is a great leadership skill, but many professionals overlook its importance.
Effective communication is more than sharing information—it is about connecting, inspiring, and leaving a lasting impression. The ability to engage an audience directly impacts a leader’s effectiveness.
Read our full list of tips for leaders who want to excel in public speaking for more guidance.
Elevate your presentation skills with ISM Dubai
Public speaking is more than a professional necessity. It is a life skill that empowers you to share your ideas with confidence and clarity.
The importance of confidence in public speaking is unparalleled. Whether you are leading a meeting, presenting at a conference, or pitching a new concept, mastering presentation skills can open doors to new opportunities.
With the right preparation and mindset, anyone can become a powerful speaker.
ISM Dubai’s expert-led public speaking courses are designed to help you build confidence, connect with your audience members, and elevate your professional presence.
Whether you are just starting out or want to refine your technique, our real-world training can help you master the art of communication.
Ready to master public speaking? Enquire today to find out how ISM Dubai can help you learn to speak with confidence.
Frequently Asked Questions
The main elements of public speaking are the speaker, message, audience, delivery, and setting. Together, these shape how effectively a speaker communicates and connects with their listeners.
The importance of public speaking cannot be overlooked. It helps you:
- Clearly share ideas,
- Inspire others, and
- Build confidence.
It’s a key skill for success in school, work and everyday life.
The purpose of public speaking is to inform, persuade, entertain, or inspire an audience. It helps deliver a clear message and connect with people effectively.
Yes, absolutely. Public speaking is a skill that can be developed through practice, feedback, and training. Even experienced speakers continue to refine their skills to stay sharp and relevant.
A good public speaker is confident, clear, and engaging. They understand their audience, speak with purpose, and know how to use voice, body language, and storytelling to connect with listeners.
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