We offer a full range of Sales Training Courses to help you
advance your career, achieve your goals
Embark on a transformative journey in the realm of sales through our Sales Training Courses at the Institute of Sales & marketing. Stay at the forefront of industry trends. We offer a range of programs, including corporate sales training courses. They are curated by seasoned professionals actively engaged in the field, who deliver the latest strategies and insights. Our commitment to staying current ensures that you acquire the essential skills and knowledge vital for success in today’s competitive sales landscape. Elevate your sales prowess with us and unlock new opportunities for professional growth and achievement.
The Art of Negotiation
2 day training programme | Dusit D2 Kenz Hotel, Dubai
The Art of Negotiation course is an in-depth 2-day program designed to enhance your negotiation skills and strategic acumen. This course immerses participants in the world of negotiation, offering practical strategies and effective communication techniques applicable in various negotiation scenarios. Tailored to provide a blend of theoretical insights and ample practical application, this course focuses on developing a nuanced understanding of negotiation dynamics.
Participants will engage in real-life simulations, role-plays, and interactive discussions, allowing them to experiment and refine negotiation techniques that align with their personal style. Ideal for professionals across fields who wish to gain a competitive edge in negotiation and conflict resolution, this course promises a transformative learning experience.
Key objectives
- Master the essential principles and strategies of effective negotiation
- Develop skills in reading and influencing others during negotiations
- Learn to adapt negotiation tactics to diverse scenarios and contexts
- Enhance communication skills for clearer, more persuasive negotiation interactions
What will I learn?
- Foundations of Effective Negotiation
- Preparing for Negotiations
- Communication Skills in Negotiation
- Advanced Negotiation Techniques
- Real-Life Negotiation Scenarios
- Ethical and Practical Considerations
Public Speaking & Presentation Skills
3 day training programme | Dusit D2 Kenz Hotel, Dubai
This comprehensive 3-day course on Public Speaking and Presentation Skills is meticulously designed to transform participants into confident, effective public speakers. Covering crucial aspects such as mastering nerves, crafting world-class presentations, and commanding room presence, the program focuses on developing the skills needed to deliver persuasive and impactful presentations. Participants will be immersed in hands-on learning experiences, including practical exercises, to enhance their speaking and presentation abilities.
This course is ideal for anyone seeking to boost their public speaking capabilities, whether for professional advancement or personal growth. With expert guidance and a supportive learning environment, attendees will practice, receive constructive feedback, and learn valuable insights to refine their technique and communication style.
Key objectives
- Overcome public speaking anxiety and master nerves for confident delivery
- Develop skills to design and structure world-class presentations
- Learn techniques to command room presence and engage audiences effectively
- Acquire strategies for delivering convincing presentations that persuade and resonate with audiences
What will I learn?
- Mastering Nerves and Building Confidence
- Designing Effective Presentations
- Commanding Room Presence
- Delivering Persuasive Presentations
- Advanced Presentation Skills
- Practice and Feedback Sessions
- Final Presentation and Review
Advanced Selling Skills
2 day training programme | Dusit D2 Kenz Hotel, Dubai
Our Advanced Selling Skills course is a progressive, 2-day program designed to transform traditional sales approaches and align them with the contemporary commercial landscape. This course is tailored to empower sales professionals with cutting-edge techniques and strategies for effective relationship building, making them invaluable assets to their customers. Participants will delve into innovative selling methodologies, focusing on understanding and meeting the evolving needs of clients.
This experience is geared towards enhancing participants’ perspectives on sales engagements, enabling them to navigate sales processes with greater insight, skill, and a profound understanding of customer requirements. Ideal for those aiming to exceed sales targets, this course offers the tools and knowledge to drive business growth and achieve outstanding sales results.
Key objectives
- Develop a modern approach to selling that emphasizes relationship building and customer value
- Acquire advanced techniques to grow business and exceed sales targets
- Shift perspective on the sales process to focus on deep understanding of customer needs
- Master the art of navigating sales engagements with insight and skill
What will I learn?
- Transforming the Sales Approach
- Understanding Customer Needs
- Advanced Sales Techniques
- Navigating the Sales Process
- Personal Development in Sales
- Building Customer Value
Providing World Class Customer Service
2 day training programme | Dusit D2 Kenz Hotel, Dubai
The Providing World-Class Customer Service course is a comprehensive 2-day program tailored to enhance customer service representatives’ understanding and application of exceptional service practices. Participants will dive into modern customer service strategies, the psychological underpinnings of consumer behavior, and the art of creating memorable customer experiences.
By exploring the multifaceted nature of customer interactions, this course equips attendees with the skills necessary to elevate their service to a world-class standard, ensuring customer satisfaction and loyalty in an increasingly competitive marketplace.
Key objectives
- Master the principles of world-class customer service and the psychology behind consumer expectations
- Develop strategies for effectively managing a range of customer service scenarios, including challenging situations
- Enhance communication skills to interact with customers empathetically and professionally
- Learn to leverage customer feedback for continuous improvement and service excellence
What will I learn?
- Understanding the Modern Customer
- Communication Excellence
- Managing Customer Expectations
- Dealing with Difficult Customers
- Delivering a Personalized Service
- Technology and Tools for Enhancing Service
- Creating Loyalty Through Service
- Continuous Improvement in Service Delivery
AI-Powered Sales Strategies
2 day training programme | Dusit D2 Kenz Hotel, Dubai
AI-Powered Sales Strategy is an innovative 2-day course crafted for sales professionals seeking to revolutionize their sales approach with artificial intelligence. This course offers a deep dive into the AI tools that are reshaping lead generation, customer relationship management, and predictive analytics in sales.
Attendees will learn how AI can not only streamline sales processes but also provide unparalleled insights into customer behavior and market trends. The course is designed to provide a balance of theoretical knowledge and practical application, ensuring that participants can integrate AI strategies into their sales toolkit effectively.
Key objectives
- Understanding the role of AI in modern sales strategies and its benefits over traditional approaches
- Exploring various AI tools and platforms applicable to sales functions, including CRM enhancements and lead scoring systems
- Gaining proficiency in using AI for predictive analytics to forecast sales trends and customer behaviors
- Learning how to implement AI solutions in existing sales processes without disruption and with maximum ROI
What will I learn?
- Introduction to AI in Sales
- AI-Driven Lead Generation
- Customer Insights through AI
- AI and CRM Integration
- Predictive Sales Analytics
- Sales Process Optimization with AI
- Competitive Advantage through AI
- Crafting Your AI-Powered Sales Plan
Storytelling Mastery
2 day training programme | Dusit D2 Kenz Hotel, Dubai
In the competitive realm of sales, the Storytelling Mastery for Sales course is an innovative two-day workshop designed to distinguish your approach through the ancient art of storytelling. This course will guide participants through the process of crafting and delivering captivating stories that resonate with their audience, turning standard sales pitches into memorable experiences.
By leveraging the psychological power of storytelling, sales professionals will learn to create narratives that inspire trust, foster emotional connections, and drive conversions.
Key objectives
- Master the structure of compelling business stories that align with audience needs and values
- Create relatable characters and scenarios using real-world examples and customer stories
- Bring stories to life through confident delivery, voice control, pacing, and body language
- Use storytelling techniques to address objections and navigate challenging conversations
What will I learn?
- The Power of Storytelling in Sales
- Building Your Story Framework
- Character Development and Relatability
- Engaging Your Audience
- Refining Your Storytelling Technique
- Overcoming Objections with Storytelling
- The Digital Storytelling Advantage
- Perfecting and Personalizing Your Story
Psychology of Persuasion in Modern Sales
2 day training programme | Dusit D2 Kenz Hotel, Dubai
Delivered over two highly practical days, the Psychology of Persuasion in Modern Sales course is designed to help sales professionals succeed in today’s digitally driven sales environment. The programme blends proven psychological principles of influence with modern selling techniques, enabling participants to connect more effectively with prospects and drive confident buying decisions.
The course explores personal branding, persuasive communication, and advanced lead generation, with a strong focus on leveraging social and digital platforms to build trust and long-term business relationships. Through real-world examples and actionable frameworks, participants gain practical skills they can apply immediately—emerging as more credible, influential, and results-driven modern sales professionals.
Key objectives
- Understand the psychological triggers behind customer decision-making
- Use persuasion techniques rooted in trust, reciprocity, and credibility
- Frame offers and solutions to appeal to both logic and emotion
- Recognize different buyer personalities and adapt communication accordingly
- Apply ethical influence strategies to create long-term client relationships
- Overcome resistance and objections using behavioral insights
What will I learn?
- The Science of Decision-Making in Sales
- Building Credibility and Trust Through Psychology
- The Six Principles of Persuasion
- Emotional Intelligence in Persuasive Selling
- Framing and Storytelling for Influence
- Personality-Based Persuasion
- Overcoming Resistance and Objections
- Ethical Persuasion and Sustainable Influence
Consultative Selling
2 day training programme | Dusit D2 Kenz Hotel, Dubai
This 2-day Consultative Selling Techniques course is meticulously crafted to elevate the sales approach of professionals to new levels of excellence. It focuses on refining the ability to understand and align with customer needs, fostering credibility, and enhancing communication strategies.
Participants will immerse themselves in learning to ask insightful questions, comprehend different personality types, and create personalized, value-driven solutions for clients. By the end of this course, attendees will possess a robust knowledge grid pertinent to their market, enabling them to consult with authority and deliver solutions that resonate with their customers’ unique challenges and aspirations.
Key objectives
- Understand customers better by asking the right questions and listening effectively
- Build credibility and trust through a confident, consultative approach
- Communicate value clearly by adapting your message to different personalities
- Present solutions with confidence, using clear structure, data, and objection-handling techniques
What will I learn?
- Principles of Consultative Selling
- Customer Needs Analysis
- Building Credibility with Clients
- Effective Communication Skills
- Presenting Solutions
- Closing the Sale
- Leveraging the Knowledge Grid
- Advanced Consultative Strategies
Sales for Non-Salespeople
2 day training programme | Dusit D2 Kenz Hotel, Dubai
The Sales for Non-Salespeople programme is designed for professionals who need to influence, persuade, and win buy-in—without being traditional salespeople. Over two practical days, participants learn simple, ethical sales techniques to communicate value clearly and handle conversations with confidence.
The course focuses on understanding customer needs, building rapport, and presenting ideas persuasively through real-world examples and easy-to-use frameworks. Attendees leave feeling more confident turning everyday conversations into positive business outcomes.
Key objectives
- Understand the fundamentals of sales and their relevance across professional roles
- Learn to communicate persuasively and build strong customer relationships
- Develop emotional intelligence to navigate sales conversations effectively
- Gain confidence in presenting, negotiating, and handling objections
- Apply sales techniques to influence stakeholders and drive business outcomes
What will I learn?
- The Fundamentals of Sales for Non-Sales Professionals
- Building Customer Relationships and Trust
- Effective Communication and Persuasion
- The Art of Presenting and Pitching Ideas
- Negotiation Strategies for Non-Sales Professionals
- Emotional Intelligence and Adaptability in Sales
Our trendingsales training courses
At ISM, we combine top-tier training courses with industry-leading instructors.
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of graduates want to study more of our courses.
Our graduates are working in some of the biggest companies worldwide, companies like...
Why attend a Sales Training course?
Attending an ISM sales course is a game-changer for any sales professional looking to elevate their career to the next level. These courses are designed not just to impart knowledge but to transform your approach to sales fundamentally. By diving deep into the latest sales techniques and strategies, you'll learn how to engage with clients more effectively, optimise your sales pitches, and close deals more efficiently.
This comprehensive skill set upgrade will directly translate into increased conversion rates, which in-turn means higher revenue and higher commissions for you. The practical, real-world insights and techniques you'll acquire are geared towards making an immediate impact on your sales performance, ensuring you can outperform your targets and set new benchmarks for success.
Whether you're looking to break into new markets, cultivate stronger relationships with your clients, or simply maximise your sales potential, the skills and insights gained from an ISM sales course will provide you with a solid foundation for success.
Reserve a place one of our sales courses today
Demand for our courses are high which is why we run multiple courses throughout the year. We encourage all prospective candidates to purchase a seat on our courses as soon as possible as places on our courses are limited and sell out quickly.
If you're looking to book training for your whole team, this is something we can accommodate for medium / large organisations. Simply get in touch with us and an ISM rep will arrange this for you and devise a personalised quote for your company.
Our Sales Training Course Schedule
Explore our 2026 Sales Training Courses, tailored to take your sales game to the next level. Seize the opportunity to boost your skills and your revenue and propel your career to new heights. Reserve your seat on one of our sales training courses and stay ahead in the competition.
| Course Title | Start Date | Duration | |
|---|---|---|---|
| Providing World-Class Customer Service | 25 March 2026 | 2 days | More Info and Booking |
| Psychology of Persuasion in Modern Sales | 30 March 2026 | 2 days | More Info and Booking |
| Storytelling Mastery | 1 April 2026 | 2 days | More Info and Booking |
| Advanced Selling Skills | 7 April 2026 | 2 days | More Info and Booking |
| The Art of Negotiation | 15 April 2026 | 2 days | More Info and Booking |
| Sales for Non-Salespeople | 6 May 2026 | 2 days | More Info and Booking |
| Public Speaking and Presentation Skills | 12 May 2026 | 3 days | More Info and Booking |
| Providing World-Class Customer Service | 20 May 2026 | 2 days | More Info and Booking |
| Psychology of Persuasion in Modern Sales | 2 June 2026 | 2 days | More Info and Booking |
| Consultative Selling | 15 June 2026 | 2 days | More Info and Booking |
| AI-Powered Sales Strategies | 22 June 2026 | 2 days | More Info and Booking |
| Advanced Selling Skills | 1 July 2026 | 2 days | More Info and Booking |
| Storytelling Mastery | 14 July 2026 | 2 days | More Info and Booking |
| The Art of Negotiation | 16 July 2026 | 2 days | More Info and Booking |
| Sales for Non-Salespeople | 23 July 2026 | 2 days | More Info and Booking |
| Psychology of Persuasion in Modern Sales | 4 August 2026 | 2 days | More Info and Booking |
| AI-Powered Sales Strategies | 17 August 2026 | 2 days | More Info and Booking |
| Public Speaking and Presentation Skills | 24 August 2026 | 3 days | More Info and Booking |
| Providing World-Class Customer Service | 25 August 2026 | 2 days | More Info and Booking |
| Consultative Selling | 9 September 2026 | 2 days | More Info and Booking |
| Sales for Non-Salespeople | 14 September 2026 | 2 days | More Info and Booking |
| Advanced Selling Skills | 5 October 2026 | 2 days | More Info and Booking |
| Storytelling Mastery | 12 October 2026 | 2 days | More Info and Booking |
| The Art of Negotiation | 20 October 2026 | 2 days | More Info and Booking |
| Public Speaking and Presentation Skills | 2 November 2026 | 3 days | More Info and Booking |
| AI-Powered Sales Strategies | 2 November 2026 | 2 days | More Info and Booking |
| Psychology of Persuasion in Modern Sales | 3 November 2026 | 2 days | More Info and Booking |
| Providing World-Class Customer Service | 8 December 2026 | 2 days | More Info and Booking |
| Sales for Non-Salespeople | 8 December 2026 | 2 days | More Info and Booking |
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